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effective community (engagement) practices. Usually, practice theorists focus heavily on the practices that guide human activity by looking at the following three layers: practices, practitioners, and episodes of praxis ( Whittington, 2006 ). Marketing-as-practice has emerged as a novel approach in the

, underscoring the importance for organizations to craft digital content strategically to elicit desired engagement levels ( Schivinski et al., 2016 ; Tsai & Men, 2017 ). Given CF’s emphasis on community engagement and support, it serves as an intriguing opportunity to understand how SLSS can enhance consumer

representation at the board level. In addition, initiatives to ensure mother clubs’ continuous presence at board meetings can enhance the feeling of clubs’ decision-making bodies staying embedded in clubs’ traditions and local community engagement. Inspiration from the German 50 + 1 rule should also be seriously

.g., hatred, fear, anger, disappointment, and insecurity), and negative behavioral dimension (e.g., negative word of mouth and boycotting; Azer & Alexander, 2020 ). Individuals’ negative emotions and behaviors tend to transpose into collective anti-brand behavior (i.e., anti-brand community engagement; Dessart et

-group members ( Reysen & Branscombe, 2010 ; Schroy et al., 2016 ; Wann, 2006 ), providing positive social rewards including group acceptance, network and community engagement and involvement, relational maintenance, catharsis, belonging, self-meaning, and increased mental well-being ( Keaton, Gearhart

tickets and merchandise and community engagement ( Yoshida et al., 2015 ). Sport marketing scholars have endeavored to understand how and why individuals become loyal fans, exploring the predictors of fan loyalty, such as psychological commitment ( Mahony et al., 2000 ), satisfaction ( Trail et al., 2005

mission for the Texas athletic department included goals that focused on a commitment to “diversity, inclusion, community engagement, and gender equity.” Of the institutions that only achieved a statement, those institutions had a combined total of two of their possible 30 leadership positions filled by a

the integrity? European Sport Management Quarterly, 17 ( 1 ), 6 – 23 . https://doi.org/10.1080/16184742.2016.1259246 Goodwin , I. ( 2005 ). The internet, organizational change and community engagement: The case of Birmingham City Council . Prometheus, 23 ( 4 ), 367 – 384 . https

Social media Social media comments Community engagement affects their identity construction when watching sports. Asia/Asian Race and ethnicity Watching international sports games enhances their identification as Asian. Inspired Asian sensibility Racial inclination Race Transnational identification