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through genuine community participation are more likely to support social leveraging by enhancing existing capacities, addressing context-specific issues, and promoting social and economic justice ( Chalip, 2006 ). Active community engagement also helps bridge prevailing social divides that might

sport teams typically being deeply ingrained in local culture with high community engagement ( Fairley et al., 2014 ; Gibson et al., 2002 ; Higham & Hinch, 2003 ), team events have received little consideration in the formation of event portfolios. This seems remiss. For instance, if a community

. Each interview participant held a managerial or executive role within the company, related to CSR or community engagement. Five participants were women, and one participant was a man; none of the participants identified as Indigenous. Each participant had been employed by the company for several years

economic, social, and environmental impact in their local communities through community engagement and philanthropic activities ( Barbu et al., 2022 ; Robertson et al., 2022 ; Rowe et al., 2019 ; Yang & Babiak, 2021 ). If a sports team prioritizes its own business goals over the goals and needs of their

be “developed to meet the contemporary needs of the sports industry” (p. 80); yet, we wonder whether we are listening to our communities’ needs, hearing their challenges, aligning our content expertise, and designing equitable initiatives for them. Has our community engagement evolved into community

system, and its board members and directors are not government appointees ( Weiler & Mohan, 2009 ). An important difference between 2010LN and the other legacy organizations is its higher level community engagement for the purpose of creating social legacies. Its development of legacy policy highlights

designations—despite questionable nonprofit bonafides (see Brown, 2022b )—many have been formed to be charitable endeavors, connecting and compensating athletes for community engagement opportunities. For example, the Notre Dame-affiliated Friends of the University of Notre Dame compensates athletes for

members (e.g., instituting more awards/recognition for community engagement and service, valuing successful grants and fundraising engaged in by community partners as a direct result of assistance from academics). Overall, the present study is one of the first to examine UOC research and academic

(e.g., community engagement, scholar-activism) that should “count” and be rewarded, not rebuked, in our annual evaluations, third-year reviews, and tenure, and promotion decisions. Third, leaders and influencers in the field must be intentional about the (re)distribution of social and cultural