Search Results

You are looking at 1 - 10 of 10 items for :

  • "community engagement" x
  • Social Studies in Sport and Physical Activity x
  • International Journal of Sport Communication x
  • Refine by Access: All Content x
Clear All
Restricted access

A Review and Research Agenda for Brand Communities in Sports

David Wagner

effective community (engagement) practices. Usually, practice theorists focus heavily on the practices that guide human activity by looking at the following three layers: practices, practitioners, and episodes of praxis ( Whittington, 2006 ). Marketing-as-practice has emerged as a novel approach in the

Restricted access

CrossFit Games: A Case Study of Consumer Engagement on Social Live-Streaming Service Platforms

Sarah Wymer, Anne L. DeMartini, and Austin R. Brown

, underscoring the importance for organizations to craft digital content strategically to elicit desired engagement levels ( Schivinski et al., 2016 ; Tsai & Men, 2017 ). Given CF’s emphasis on community engagement and support, it serves as an intriguing opportunity to understand how SLSS can enhance consumer

Full access

The Norwegian Football Family and Strategic Crisis Communication

Elsa Kristiansen, Therese Dille, and Simon Tærud Day

lasted almost 2 hr, and it was semistructural, with one lead interviewer and the two others asking for clarification. With this focus on community engagement first, the NFF strategic crisis communication ended up influencing general politics and recommendations. We have divided the NFF’s strategic crisis

Restricted access

Commercialization, Governance Problems, and the Future of European Football—Or Why the European Super League Is Not a Solution to the Challenges Facing Football

Ulrik Wagner, Rasmus K. Storm, and Kenneth Cortsen

representation at the board level. In addition, initiatives to ensure mother clubs’ continuous presence at board meetings can enhance the feeling of clubs’ decision-making bodies staying embedded in clubs’ traditions and local community engagement. Inspiration from the German 50 + 1 rule should also be seriously

Restricted access

Consumer Engagement on Weibo in a Professional Sport Context: The Case of the Chinese Super League

Yuanyuan Cao, Ziyuan Xu, and Hirotaka Matsuoka

.g., hatred, fear, anger, disappointment, and insecurity), and negative behavioral dimension (e.g., negative word of mouth and boycotting; Azer & Alexander, 2020 ). Individuals’ negative emotions and behaviors tend to transpose into collective anti-brand behavior (i.e., anti-brand community engagement; Dessart et

Restricted access

Looking for Information in All the Right Places? Outlet Types of Social Media Information and National Basketball Association Fan Desires

Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings, and Carla H. Blakey

-group members ( Reysen & Branscombe, 2010 ; Schroy et al., 2016 ; Wann, 2006 ), providing positive social rewards including group acceptance, network and community engagement and involvement, relational maintenance, catharsis, belonging, self-meaning, and increased mental well-being ( Keaton, Gearhart

Restricted access

Increasing Sport Fans’ Receptivity to Sustainability Messaging Through the Enhancement of Brand Authenticity

Chanwook Do, Minjung Kim, Brian P. McCullough, Han Soo Kim, and Hyun-Woo Lee

tickets and merchandise and community engagement ( Yoshida et al., 2015 ). Sport marketing scholars have endeavored to understand how and why individuals become loyal fans, exploring the predictors of fan loyalty, such as psychological commitment ( Mahony et al., 2000 ), satisfaction ( Trail et al., 2005

Restricted access

Statements Versus Reality: How Multiple Stakeholders Perpetuate Racial Inequality in Intercollegiate Athletic Leadership

Carter A. Rockhill, Jonathan E. Howe, and Kwame J.A. Agyemang

mission for the Texas athletic department included goals that focused on a commitment to “diversity, inclusion, community engagement, and gender equity.” Of the institutions that only achieved a statement, those institutions had a combined total of two of their possible 30 leadership positions filled by a

Restricted access

The Anticorruption Effects of Information and Communication Technology in Sport Organizations: The Role of Organizational Health Mediation and Organizational Transparency

Sajjad Pashaie and Popi Sotiriadou

the integrity? European Sport Management Quarterly, 17 ( 1 ), 6 – 23 . https://doi.org/10.1080/16184742.2016.1259246 Goodwin , I. ( 2005 ). The internet, organizational change and community engagement: The case of Birmingham City Council . Prometheus, 23 ( 4 ), 367 – 384 . https

Restricted access

Champion of the Country: Mediated Sports Game Watching and National Identity Construction for the Chinese Diaspora

Xiaotong Liu

Social media Social media comments Community engagement affects their identity construction when watching sports. Asia/Asian Race and ethnicity Watching international sports games enhances their identification as Asian. Inspired Asian sensibility Racial inclination Race Transnational identification