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“You’re Too Pretty to Be a Challenge Runner”: Changing “Gamers” in an Age of Live Streaming

Kevin Garvey

the desire to emotionally and financially support their favorite streamers ( Hu et al., 2016 ; Wohn et al., 2018 ; Wulf et al., 2020 ). Twitch’s cultural impact on gaming occurred at the same time that the video game market experienced massive growth during the lockdowns caused by the coronavirus