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Katherine Sveinson, Larena Hoeber, and Caroline Heffernan

Critical discourse analysis (CDA) is a theory, methodology, and type of analysis used across various fields, including linguistics, sociology, and philosophy. CDA focuses on how language is used; discourses are found within language, and knowledge is created through these discourses. CDA can be beneficial to sport management scholars who seek to question existing power structures. The purpose of this paper was to highlight the value and appropriateness of CDA for Journal of Sport Management readers in an effort to see this approach become more prevalent in the journal. The authors shared their perspectives about the lack of critical qualitative methodologies in Journal of Sport Management, presented theoretical foundations of CDA, showcased its application in sport management studies, and explored four theoretical, methodological, and analytical approaches for future use. The authors also provided suggestions for scholars to adopt discourse-related methodologies to enhance knowledge creation in their field. Finally, the authors acknowledged the limitations of this approach.

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Elizabeth B. Delia

As global sponsorship spending increases, so too do efforts to gauge effects of sponsorship. However, much of the sponsorship literature to date has emphasized the influence of sponsorship from a business perspective, thus neglecting to address the social and psychological influence of sponsorship on the consumer. Reasoning that such deep levels of consumer inquiry cannot be accomplished through (post)positivist inquiry, I pursue an interpretive ethnographic mode of inquiry, using Syracuse University fandom as a case study. In doing so, I engage in reflexive autobiography as a method of critical inquiry to interrogate my own (personal, professional, and academic) experience with sponsorship (specifically, facility naming rights) as a Syracuse fan. Through this introspection, I discover my perception of and connection to the sponsor are inherently complex, as I possess a subconscious yet meaningful attachment to the sponsor that contributes to my overall well-being.

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Alixandra N. Krahn

/territorial. Critical inquiry of sport policy within Canada has revealed that while national/federal sport policies are often upheld as influencing all levels of sport, they tend to merely pay lip service to lower levels of sport and operate primarily at the highest levels of sport (i.e., high-performance sport) in

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Kamiel Reid and Christine Dallaire

.1080/17430437.2013.779854 Foucault , M. ( 1977 ). Discipline and punish: The birth of the prison (A. Sheridan, Trans, original work published in French in 1975). New York, NY : Pantheon Books . Foucault , M. ( 1982 ). The subject and power . Critical Inquiry, 8 ( 4 ), 777 – 795 . doi:10.1086/448181 10

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Chrysostomos Giannoulakis

leading to the realization of a sport venue is presented through feasibility studies, cost estimation and budgeting, factors for selecting a proper site, design phase, construction process, and facility insurance. Throughout these steps, the authors pose critical inquiries and challenges that sport

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Matthew D. Curtner-Smith, Deborah. S. Baxter, and Leah K. May

) behavioristic and traditional/craft orientations to teacher education, whereas doctoral students and faculty who included social reconstruction and ecological integration in their profiles were also interested in the critical inquiry orientation to PETE ( Lee & Curtner-Smith, 2011 ; Merrem & Curtner

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Beth G. Clarkson, Elwyn Cox, and Richard C. Thelwell

Assumptions Critical inquiry underpinned this study: we hold that ideas are mediated by power relations in society, certain groups are privileged over others, and that researchers are responsible for a critical stance towards the culture they are exploring (see Smith & Sparkes, 2016 ). In line with this

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James E. Johnson, Chrysostomos Giannoulakis, and Beau F. Scott

critical theorist employs the role of investigator and facilitator, implying the inquirer understands a priori what transformations are needed” ( Guba & Lincoln, 1994 , p. 113). Furthermore, the nature of knowledge in critical inquiry consists of a series of structural and historical insights that will be