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Katherine Sveinson, Larena Hoeber, and Caroline Heffernan

Critical discourse analysis (CDA) is a theory, methodology, and type of analysis used across various fields, including linguistics, sociology, and philosophy. CDA focuses on how language is used; discourses are found within language, and knowledge is created through these discourses. CDA can be beneficial to sport management scholars who seek to question existing power structures. The purpose of this paper was to highlight the value and appropriateness of CDA for Journal of Sport Management readers in an effort to see this approach become more prevalent in the journal. The authors shared their perspectives about the lack of critical qualitative methodologies in Journal of Sport Management, presented theoretical foundations of CDA, showcased its application in sport management studies, and explored four theoretical, methodological, and analytical approaches for future use. The authors also provided suggestions for scholars to adopt discourse-related methodologies to enhance knowledge creation in their field. Finally, the authors acknowledged the limitations of this approach.

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Elizabeth B. Delia

As global sponsorship spending increases, so too do efforts to gauge effects of sponsorship. However, much of the sponsorship literature to date has emphasized the influence of sponsorship from a business perspective, thus neglecting to address the social and psychological influence of sponsorship on the consumer. Reasoning that such deep levels of consumer inquiry cannot be accomplished through (post)positivist inquiry, I pursue an interpretive ethnographic mode of inquiry, using Syracuse University fandom as a case study. In doing so, I engage in reflexive autobiography as a method of critical inquiry to interrogate my own (personal, professional, and academic) experience with sponsorship (specifically, facility naming rights) as a Syracuse fan. Through this introspection, I discover my perception of and connection to the sponsor are inherently complex, as I possess a subconscious yet meaningful attachment to the sponsor that contributes to my overall well-being.

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Chrysostomos Giannoulakis

leading to the realization of a sport venue is presented through feasibility studies, cost estimation and budgeting, factors for selecting a proper site, design phase, construction process, and facility insurance. Throughout these steps, the authors pose critical inquiries and challenges that sport

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James E. Johnson, Chrysostomos Giannoulakis, and Beau F. Scott

critical theorist employs the role of investigator and facilitator, implying the inquirer understands a priori what transformations are needed” ( Guba & Lincoln, 1994 , p. 113). Furthermore, the nature of knowledge in critical inquiry consists of a series of structural and historical insights that will be