This case study examines USA Wrestling’s (USAW) social media use during the 2014 National Collegiate Athletic Association (NCAA) Division I Wrestling Championships. During the three days of the event, a cross-platform content analysis of USAW’s Facebook, Twitter, YouTube, and Instagram accounts formed the foundation of the case analysis. In addition, real-life qualitative interviews were conducted with employees involved with the national governing body’s (NGB) social media implementation plan. Students will be asked to develop social media-based messaging to reach and engage the NGB’s potential stakeholders, based on USAW’s communication strategy outcomes during the NCAA championships. The case provides students with the opportunity to: (a) analyze nonprofit sport organizations, (b) investigate how communication and marketing efforts differ in a not-for-profit environment, and (c) identify to what extent social media sites provide a cost-effective option to entities of similar status. To further support the pivotal role of social media within a sport organization’s overall marketing and communication mix, managerial implications pertaining to stakeholder identification and engagement strategies are included in the analysis.
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Stakeholder Engagement With National Governing Bodies Through Social Media: An Insight Into USA Wrestling
Lauren Burch, Chrysostomos Giannoulakis, and Shea Brgoch
Using Bonds to Achieve Investment Goals at Provincial University
Chris Chard
12 Basketball 12 12 8.4 8.4 15 15 Cross country 7 7 4.9 4.9 15 15 Volleyball 14 14 9.8 9.8 15 15 Swimming 18 18 12.6 12.6 20 20 Track and field 29 29 20.3 20.3 20 20 Lacrosse 20 20 14 14 22 22 Soccer 18 18 12.6 12.6 22 22 Hockey 20 20 14 14 25 25 Rugby 25 25 17.5 17.5 30 30 Football 45 0 31.5 0 60 0
Empty Stands and Empty Pockets: Revenue Generation in a Pandemic
Suzannah Armentrout, Jen Zdroik, and Julia Dutove
a couple of cars passed her on the way to the parking ramp on what usually would have been a busy rush hour in downtown. At the intersection, the person walking toward her crossed the street so he would not pass right next to her. As she glanced left and right to cross the street, the line snaked
Innovate Sports Officiating With Design Thinking
David Pierce, Geoffre Sherman, Kyle Mechelin, and Bryan Kryder
connection between attrition in sports officiating and parent behavior better than the TikTok video in which a baseball umpire walked out and left in the middle of the game after taking verbal abuse from parents ( Gregory, 2019 ). However, the problem is not new. Cross ( 1998 ) published a comprehensive
Missing the Mark: Gathering Better Data From Student-Athlete Exit Interviews
James Strode, Melissa Davies, and Heather J. Lawrence
national champion) Tennis (0-12, forfeited victories due to NCAA violation) Track and field (two individual national champions) Track and field (no regional qualifiers) Cross-country (one regional qualifier) Cross-country (eighth in the team competition at NCAA’s) Soccer (first round, NCAA) Soccer (elite
Driving Female Student Attendance at Sizable State University
Liz Sattler, Claire Trattner, and Rebecca Achen
Basketball Golf Golf Softball Baseball Tennis Tennis Track and field Track and field Volleyball Cross country Swimming and diving Gymnastics Cross country Exhibit C: Big Insurance Arena Seating Chart Exhibit D: PCT Scale ( Mahony et al., 2000 ) (Adapted for use in case study) 1. I might rethink my allegiance
#NCAAInclusion: Using Social Media to Engage NCAA Student-Athletes in Strategic Efforts to Promote Diversity and Inclusion
Yannick Kluch and Amy S. Wilson
& Rothschild, 2019 , p. 1020). Increased racial diversity could, in turn, have a positive impact on team climate; cross-racial interaction during college has also been shown to lead to strengthened workforce competencies (such as increased leadership skills) among student-athletes post-graduation ( Comeaux
Strategic Operations in Baseball: “Maximizing the Window”
William Cialone and Brianna L. Newland
employees are given access to resources embedded in a network, allowing for sharing and transfer of knowledge ( Levin & Cross, 2004 ). Table 3 Dodgers’ Under the Radar Player Growth Player Games HR OBP SLG OPS+ wRC+ TB Justin Turner—NYM 2010–2013 297 8 .324 .302 97 98 299 Justin Turner—LAD 2014–2022 1
Leveraging Sports Events for LGBTQ2+ Inclusion: Supporting Innovation in Organizational Culture and Practices
Emily K. Romano, Kyle A. Rich, and Dennis Quesnel
, 2006 ). More specifically, sports events can be used to promote conflict resolution, cross-cultural understandings, and the empowerment of groups and people ( Levermore, 2008 ). However, stakeholders must employ a fitting incorporation of metaphors, meanings, and symbols for events to capitalize on
Environmental Sustainability at the President’s Cup: An Eagle or a Double Bogie?
Jamee Pelcher, Sylvia Trendafilova, and Vassilios Ziakas
. https://doi.org/10.22543/0733.62.1240 Golf News Net . ( 2019 ). Presidents cup history & results . Retrieved from https://thegolfnewsnet.com/presidents-cup-history-results/ Irwin , B. , & Deegan , S. ( 2019 ). Did golf fans cross the line at Bethpage Black? Golf Advisor . Retrieved from https
