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Thematic Analysis: The Cross-National Conflict Shifting of the NBA–China Controversy

Mu He and Weiting Tao

worth investigating the controversy to see why and how such cross-national conflict caused so much loss to the organization. The constant progress of globalization provides a variety of groups and organizations with legitimacy and sophisticated coordination networks. The NBA and its business in China

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The Power of the Local in Sports Broadcasting: A Cross-Cultural Analysis of Rugby Commentary

Fabrice Desmarais and Toni Bruce

This article explores how local pressures intersect to produce differing broadcasts in 2 cultural contexts. This is achieved via a cross-cultural analysis of a decade of televised rugby union matches between France and New Zealand and interviews with leading commentators in both countries. The authors argue that although the overarching commercial imperative to capture audiences might be the same in both countries, and despite global tendencies toward homogenized presentation of sports events, there are local differences in expectations about which kinds of audiences should be captured, and these lead to different practices and emphases in the live broadcasts. The authors suggest that in each country, broadcasts are the result of a complex set of pressures that interact to produce broadcasts with “local” flavor and characteristics.

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Cross-Platform Viewing of the Beijing Winter Olympics: Television and Digital Consumption Patterns in China, Germany, and the United States

Tang Tang, Roger Cooper, Christiana Schallhorn, and Qing Guo

pandemic) on both traditional TV and digital platforms and (b) to conduct a systematic cross-country comparative study of Olympics viewing. To this end, quantitative online surveys were conducted in China, Germany, and the United States, three of the four top medal-winning countries during the 2022 Olympic

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Framing Gender and Disability: A Cross-Cultural Analysis of Photographs From the 2008 Paralympic Games

Jo Ann M. Buysse and Bria Borcherding

DePauw’s (1997) theoretical construct of sport and how we view the body focuses on three socially constructed ideals of physicality, masculinity, and sexuality. Those who do not fit into these ideals are marginalized when it comes to sport participation and media coverage. In this study the authors examined photographs from 12 print newspapers in five countries during the 2008 Paralympic Games in Beijing to determine how Paralympic athletes were treated. They examined the number of photographs and the content of each to determine whether athletes with disabilities are portrayed as tokens who are marginalized or treated as elite athletes. The findings support DePauw’s construct and point to gender and disability differences and hierarchy in print-media photographs.

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International Sports Commentary Frame and Entertainment: A Cross-Cultural Analysis of Commentary Differences in World Series Broadcasts

Chang Wan Woo, Jung Kyu Kim, Cynthia Nichols, and Lu Zheng

Numerous studies examining the portrayals of gender, race, and nationality in sports commentary have been conducted through the years; however, comparative analyses of commentaries from different countries have been rare. This study examined commentary from 3 different countries (the U.S., Chinese Taipei, and South Korea) during a Major League Baseball (MLB) World Series. An entertainment theory schema was adopted and the 3 countries were categorized based on dispositional relativity (affiliation) with MLB. Findings indicate that South Korean broadcasts, which had the lowest affiliation with MLB, were biased toward the Boston Red Sox and presented the most evaluative commentaries; U.S. commentaries were generally positive and contained the largest portion of informative comments; and Chinese commentaries were unbiased and also provided a large number of informative comments. This implies that sports games using the same visual images can be framed differently by commentators based on the disposition (affiliation) level of audiences.

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“Time to Award Some Medals”: A Comparative Social Media Analysis of Olympic Coverage in the United States and Australia

Kelsey Slater, Dunja Antunovic, Meg S. Messer, and Sam P. Dreher

platforms is essential in the context of the Olympics because social media coverage might perpetuate exclusionary representation patterns ( Antunovic & Bartoluci, 2023 ). Beyond the empirical contributions of the findings, we reflect on the challenges and the opportunities of cross-national comparative

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The World is Watching Women’s Soccer: Audiences’ Multiplatform Experience During the World Cup

Tang Tang, Christiana Schallhorn, Qing Guo, and Danielle Sarver Coombs

media use by fans during the 2019 Women’s World Cup, this study offers a cross-country analysis of differences in media use and platforms throughout the tournament. Fans from three countries—China, Germany, and the United States—were surveyed in this study with measurements to understand media use as

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“It Has Changed Completely”: How Local Sports Broadcasters Adapted to No Sports

Kevin Hull and Miles Romney

stories generally contain more human interest elements and can cross lines between news and sports content. Columbia, SC, sports director Mitch Brown said, “I’m doing feature stories. It’s not really different from what we already do, we’re just producing more.” Daily Work Flow Sports broadcasters’ hourly

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Examining the Structures of Major Football Tournaments on Television: An Analysis of the Quality of World Cup and European Cup Broadcasts

Thomas Horky

In most countries, live broadcasts of sports events generate enormous numbers of viewers and reach impressive market shares. In this article, the author examines the structures of major football (soccer) broadcasts on German television and makes conclusions on the quality of sports journalism. A longitudinal analysis is made of the broadcasts of the last 9 German matches in World and European Cup championships of the past 16 years on German television. A closer look at different parts reveals an increasing loss of meaning for live coverage, as well as rising preliminary and postreporting within the broadcasts. A finer cross-section examination of the football finals in 2006 and 2010 shows a lack of journalistic programming in the live broadcasts, with an increasing loss of meaning for sports journalism

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The Elephant in the Room: How COVID-19’s Financial Impact Further Threatens Title IX Compliance

Karen L. Hartman

.9.9.4 Additional financial aid requirements (FBS) 17.1.7.2.2.5 Summer athletic activities (for basketball and football [FBS/FCS]) 20.9.6.3 Minimum contests and participants requirements for sports sponsorship 20.9.7.1 Scheduling requirement—Sports other than football, basketball, cross-country, men’s swimming and