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Andrew C. Billings, Paul J. MacArthur, Simon Licen, and Dan Wu

Media renderings of the Olympics continue to offer opportunities for hypernationalism. This study analyzes the same basketball game (U.S. vs. China in men’s basketball at the 2008 Summer Olympics) through the lens of 4 different telecasts in the United States, China, Slovenia, and Canada. Results illuminate us/them and collectivist/individualist dichotomies, differing themes of redemption and expectation, and stark contrasts in network style and content in game coverage. Ramifications for theory, fans, and network gatekeepers are postulated.

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Meg G. Hancock, Alicia Cintron, and Lindsey Darvin

; Savickas, 2002 ). Thus, it is important to consider how men and women learn about careers in intercollegiate athletics, as well as how that learning process influences career paths. Such information can give insight in to the cultivation of career interests and potential career paths for men and women

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Kathleen A. Martin Ginis

Over the past decade, researchers have faced increasing pressure to bridge the gap between the generation of new knowledge and the translation of that knowledge into applications and products that can benefit society. SCI Action Canada is an example of a community-university partnership approach to bridging the research generation-knowledge translation gap. It is an alliance of 30 community-based organizations and university-based researchers working together to increase physical activity participation among people living with a spinal cord injury (SCI). This paper provides an overview of activities undertaken by SCI Action Canada, presented within the framework of key principles of effective knowledge translation. Recommendations are made for the cultivation of successful community-university partnerships to develop, evaluate, and implement physical activity innovations.

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Ramon Spaaij and Nico Schulenkorf

Recent research has examined how sports events and sport-for-development projects can create, sustain, and maximize positive social impacts for local communities. This article takes this debate forward by arguing that the cultivation of safe space is a key ingredient of sport-for-development management and community event leverage. Safe space is conceptualized as a multidimensional process that involves physical, psychological/affective, sociocultural, political, and experimental dimensions. Drawing on empirical findings from Sri Lanka, Israel, and Brazil, the article shows how these dimensions of safe space operate and interact in practice, and identifies practical strategies that sport managers, policymakers, and practitioners can use to cultivate safe spaces in and through sports projects and events.

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Hans C. Schmidt

). One especially relevant perspective is that of cultivation theory. Cultivation Theory The premise of cultivation theory, as developed by Gerbner ( 1969 ; Gerbner & Gross, 1976 ), is that much of the way that people understand the world comes not from personal experience but from exposure to media

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Jerred Junqi Wang

government, the facilitation of bicycle export to overseas markets, and the cultivation of a culture of sacrifice. At the same time, as Turpin points out, the positive impact of World War I on the bicycle industry was more like a bandage than a panacea. In Chapter 3, Turpin examines the responses of the

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Richard Shusterman

number of research hubs in the United States, Europe, and China ( Shusterman, 2018–2019 ). Somaesthetics can be briefly defined as the critical study and meliorative cultivation of the experience and use of the living body (or soma) as the site of sensory appreciation (aesthesis) and performative and

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Amy Baker, Mary A. Hums, Yoseph Mamo, and Damon P.S. Andrew

four phases: initiation, cultivation, separation, and redefinition ( Chao, 1997 ). Furthermore, certain environmental factors (e.g., opportunities for mentoring, organizational climate) or barriers (e.g., access to mentors, fear of initiating a relationship) may inhibit or facilitate the process

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Samuel M. Clevenger, Oliver Rick, and Jacob Bustad

US society is not natural, nor even guaranteed. Rather, sports position of prominence requires continuous cultivation by a complex and collusive network of commercially driven parties.” Sporting and commercial media organizations operate within that complex, collusive network, and their public

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Ellen J. Staurowsky

2011—Gonzaga and George Mason—are used as examples. Establishing that the opportunities for Butler men’s basketball to take hold of the national imagination for a time in 2010 and 2011 would not have happened without the cultivation of men’s basketball as an asset long before is developed in Chapters 2