new concessions and retail manager completes online training modules on relevant organizational policies (i.e., sexual harassment, asset protection, DEI, et al.) Serial tactics Socialization activities designed to pair organizational newcomers with experienced employees • Each new faculty member is
Search Results
Page:12
Organizational Socialization in Professional Sport: The National Basketball Association’s Rookie Transition Program
Mark A. Beattie
Hey Alexa, Launch Twitch: Using Sport Sponsorship to Drive Business Development
Lindee Declercq, Keegan Dalal, Megan Piché, Nicholas Burton, and Michael Naraine
In this case study, students will explore how sport sponsorship can be used to drive business development. They will follow the fictitious story of Amazon, developing a plan to expand its operations into the Middle East through the eSports platform Twitch. Twitch, a video game livestreaming site has contributed to the rise popularity of eSports. Thanks to its appeal to the youth demographic, it is revealed Twitch offers a unique platform that can give Amazon a competitive advantage. This aligns with the Middle East’s increasing interest in becoming a global sport leader. After further exploring the Middle East market, the potential value of this sponsorship will be determined. In addition, business-to-consumer strategies will be consulted to justify the plan put forward by Amazon. Learning objectives include understanding the role of new media and being able to understand the early phases of a sponsorship plan.
Learning How to Make Decisions in a Nonprofit Sport Organization: An Application of Strategic Decision-Making Theory
Erik L. Lachance
This teaching-based case study tasks students with analyzing a strategic decision. This analysis is guided by a script describing a strategic decision undertaken in a fictional nonprofit sport organization (i.e., Canadian Ice Tennis Federation). Students’ analysis is achieved by applying strategic decision-making theory, including its five central constructs: centrality, duration, flow, interaction, and scrutiny. Knowledge is gained by analyzing a strategic decision according to its level of authorization, length, delays, negotiations, and information sources. This teaching-based case study is intended for undergraduate students in general sport management and/or strategy/strategic management courses. The benefit of this teaching-based case study resides in its ability to teach students how to make decisions, a central and ubiquitous task in organizational life, and their future endeavors in the sport industry.
Missing the Mark: Gathering Better Data From Student-Athlete Exit Interviews
James Strode, Melissa Davies, and Heather J. Lawrence
difficult to judge, as there is no consistent data on student-athlete attrition by sport in the files. One year, the football team conducted 32 exit surveys and the next, only four. The surveys and interviews were administered by a variety of different people, including the faculty athletic representative
London Calling: A Semester in the World’s Sporting Capital
Jacob K. Tingle, Callum Squires, and Randall Griffiths
“Mary, can I get your thoughts on something?” Dr. Morris asked his colleague while leaning in her office door. Dr. Mary Villareal, the senior sport management faculty member and past chair of the Association of American Colleges & Universities’ (AAC&U) Global Engagement Conference planning
Learning Sport Management
Jillian McNiff, Gil Fried, and Kimberly Mahoney
Sport management seems like a glamorous career path. Many students believe if they do well in classes and graduate, they will be the next general manager of the New York Yankees or athletic director of a major Division I intercollegiate athletic department. While sport management professors hope that every student has the potential to succeed, it is incumbent upon faculty members and students to have a realistic expectation of their career options and a true understanding of what it takes to be successful. This article leads a fictitious student and faculty member through four years of the student’s educational adventure in sport management with special attention being given to what students can undertake to best prepare them for the future and improve their chances of landing the right job. This case study demonstrates the value of a comprehensive sport management education and what students can do to set themselves apart from their competition in the job market.
The Small College Financial Crunch: Using Athletics as a Leading Form of Enrollment Management
Claire Zvosec and Nathan Baer
student body president at NPC and would represent the interests of the students in this discussion. Meanwhile, Dr. Andrews was chosen by NPC’s faculty to represent them in these meetings. Alicia and Alex expected little pushback from Chris on the notion that the athletic department should expand as
When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service
Clinton Warren
overall spectator attendance for the program. Specifically, Leanne worked with faculty on-campus and led a series of focus group interviews with current and past Gopher hockey ticket buyers. In addition, she worked with the athletic department to collect game-specific attendance data and variables and to
Environmental Sustainability at the President’s Cup: An Eagle or a Double Bogie?
Jamee Pelcher, Sylvia Trendafilova, and Vassilios Ziakas
management faculty advisor, and the general manager of the golf club where she was currently working. Jackie shared that in the first 2 days of observations at the golf course, it became apparent that the actual event and organizers did not communicate, signal, educate, or promote any environmental
#NCAAInclusion: Using Social Media to Engage NCAA Student-Athletes in Strategic Efforts to Promote Diversity and Inclusion
Yannick Kluch and Amy S. Wilson
intellectually less capable than their white peers ( Cooper & Hawkins, 2014 ), and develop less rapport with faculty/administrators ( Chen, Ingram, & Davis, 2014 ). Similarly, student-athletes who are members of the LGBTQ+ community often find themselves in environments in which they are treated with less
Page:12
