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The gendered experiences of women working in sports media have been the subject of growing research, particularly in the United States, but cases are emerging in other contexts. This paper examines the strategies used by seven women working in sports media in the United Kingdom and Ireland to deal with undesirable audience interactions, both online and in person. With emotional labor as an overarching framework, semistructured interviews interviews were conducted and reflexive thematic analysis was used to construct two themes: internal and external responses. The study reveals the additional self-regulated emotional burden carried by women working in sports media and the strategies used to cope. Women in sports media publicly downplay their mistreatment and have not yet embraced the reporting of gendered practices in the workplace. The findings contribute to a growing body of literature that sheds light on the experiences of women in sports media and offer insights for women working in the industry and their employers.

This study used a quantitative content analysis and a qualitative thematic analysis to explore how the Olympic Games were framed in print media prior to two Canadian Winter Olympic referendums. Content-analysis results showed that the salient topics and the tone of newspaper articles were framed more positively prior to the successful Vancouver 2010 referendum compared with the unsuccessful Calgary 2026 referendum. The thematic analysis indicated four themes. First, news discourse emphasized the importance of Olympic vision that is congruent with host city needs. Second, the prominence of health promotion through sport as a reported theme was more associated with a successful bid. Third, the communication and quantification of intangible benefits were reported to be increasingly important so that the value of the Olympics can be assessed fairly against the ever-burgeoning hosting costs. Finally, the Olympic brand has been deteriorating, at least over the last 15–16 years according to print media. Implications for theory and practice are discussed.

Despite over 30 years of scholarly attention devoted to bullying and cyberbullying behaviors in school settings, research related to these experiences in the sport context remains limited. Yet, numerous anecdotal examples and preliminary evidence suggests cyberbullying exists in the sport domain and must be addressed given the potential adverse psychosocial outcomes for athletes. This commentary reviews research related to bullying and cyberbullying in the sport literature. To advance our understanding of cyberbullying in sport, recommendations are made to clarify conceptual issues around the central defining features (i.e., power, repetition, intent) commonly used to operationalize these experiences. Further, methodological issues to be addressed are discussed, including, the use of more diverse methods; adoption of an intersectional lens to all research; and the development, implementation, and evaluation of interdisciplinary evidence-based prevention and intervention strategies. Only through a research base that addresses these conceptual and methodological challenges, will empirically-informed prevention and intervention strategies be developed to advance safe, healthy, and inclusive sport environments.

Online fan communities on social media are an effective avenue for sport organizations to engage sport fans. Sport fans who identify with online fan communities express positive and negative consumer engagement behavior (CEB) on social media. Most researchers focus on the positive valence of CEB. This study explores the mediating effect of both positive and negative valences of CEB between online fan community identification and behavioral intention simultaneously. Additionally, the moderating effect of satisfaction with teams’ performance is examined. This study contributes to the conceptualization of the negative valence of CEB on social media and extends the literature on the dual valence of CEB in the sport context. It also provides insights to sport managers on relationship marketing on social media.

While sport fandom can be assumed to be inclusive, a deeper exploration of discourses around fandom exposes alternative perspectives. Using the frameworks of cultural boundaries and critical discourse studies, we explored how sport fans use Twitter to create, maintain, and transform cultural boundaries of sport fandom. We used tweets from a season of the Toronto Blue Jays baseball team as a case. Data were collected via Visual Twitter Analytics software focusing on tweets containing #LetsRise and #BlueJays. From the larger data set, we selected 172 tweets to examine using critical discourse analysis and ideological structures of discourse. Findings demonstrate that discourses of loyalty, consumption, and unity have plural meanings and are used to draw boundaries that are simultaneously fluid and rigid. Thus, we argue that fans engage in an active process of determining who is and is not included in fan cultures through Twitter use.

This paper examines which factors influence the change in the number of followers of professional cyclists on social media using a fixed-effects model on 33 days of panel data regarding the performance, activity, and content of Twitter messages of 795 cyclists. The analysis shows that a better race performance leads to more new followers. Posting social tweets has no effect, but posting social retweets does increase the number of new followers for riders with a low or medium number of followers. For parasocial tweets, the reverse is true: Parasocial retweets have no effect, while parasocial noninteractive tweets have a positive significant effect for riders with a low or high number of followers. Finally, for riders with a high number of followers, posting a general question to followers has a positive impact on the number of new followers. Cyclists and teams can use the results of this study to identify over- and underperformers in terms of social media success and to attract more followers with all the associated benefits.

This study investigated athlete expressions and the impact that Olympian (OLY) role models have on athletes participating at the Youth Olympic Games (YOG), with a focus on the YOG educational program. The YOG educational program was created in 2010 and has not yet garnered extensive scholarly examination. Therefore, the aim of the current investigation was to develop an understanding of the impact that OLY role models have on YOG athletes and the communicative practices young athletes use to express themselves. This study used a mixed methodology (i.e., survey and interviews) and drew on three theories (i.e., social learning theory, role model theory, and communicative theory of expression) to better understand the aforementioned impact of OLY role models on YOG athletes. An examination of the communicative expression practices of OLY role models, through the mixed methodological approach, produced novel findings pertaining to YOG athlete perceptions of the structure and benefit of the educational program.