Outsourcing in sport is not a new phenomenon. Specifically, outsourcing in intercollegiate sport has become common among athletic departments across the NCAA. While outsourcing can be employed to generate increased revenues via enhanced sales, marketing, or fundraising functions, many midmajor institutions are utilizing outsourcing partners exclusively to manage ticket sales. As such, this case presents a scenario in which an athletic director and her management team are faced with assessing three options related to ticket sales outsourcing at a midmajor NCAA Division 1 institution. Utilizing the lens of multi criteria decision-making, financial, nonfinancial, and circumstantial data are provided for readers to address an outsourcing decision in the context of intercollegiate athletics. By examining three options including maintaining the status quo, considering another outsourcing partner, or bringing ticket sales operations in-house, this case provides an opportunity for students to investigate the role of ticket sales outsourcing as it relates to revenue generation, a pertinent issue for athletic departments across the NCAA.
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Multi Criteria Decision-Making: Ticket Sales Outsourcing in an NCAA Division I Athletic Department
Seungbum Lee and Matthew Juravich
Marketing a Junior B Hockey Team After the Major-Junior Ontario Hockey League Relocates a Team to Your City: The Case of the Valley Brook Barons
Craig Hyatt, Chris Chard, and Nicholas Burton
specifically, had never been frivolous with expenditures. Indeed, the budget was razor thin already; there were no expenses to cut that would not have dire consequences on the team’s ability to function. They needed their attendance back at the 500 fans per game mark; drawing those extra 150 fans per game
Recovering From the Houston Astros’ Sign-Stealing Scandal: A Case Study on Protecting a Professional Sport Organization’s Reputation Through Crisis Communication
Vinu Selvaratnam
In early 2020, the Commissioner of Major League Baseball, Rob Manfred, announced the Houston Astros sign-stealing scandal after months of investigation. It was one of the biggest scandals in baseball since the steroid era. After the fallout of this scandal, Major League Baseball’s reputation has suffered as stakeholders have increasingly lost faith in the organization’s ability to function ethically. This case study focuses on Manfred’s newly appointed Chief Communications Officer, Bhavna Krishnamurthy, who is tasked with repairing the organization’s reputation. The case presents a real-life incident as a backdrop to discuss crisis communication, particularly from a North American professional sport organization perspective.
Media Convergence as Exogenous Forces in a NCAA DI Athletic Department: Organizational Climate and Resource Allocation Decision Making
Seungbum Lee, Yongjae Kim, and Tang Tang
aligned with other units as the New Media unit has been functioning without a full-time employee for the past three years. Due to budgetary issues at CPU, a full-time position has not been approved, leaving only three graduate assistants in this unit who are managed by both the SAADD and more directly by
Financing Improvements and Expansion: A Case of the Sunnyhill Health & Racquet Club
Chris Chard, Liam McCrory, and Kirsty Spence
seemed that the board paid no frivolous expenditures; indeed, revenues were utilized to enable the club to simply function as operational costs, taxes, and maintenance formed most of the expenses. Importantly, however, the single greatest “expense” item, each year, was the non-cash item of depreciation
A New Pitch: Building an Innovative Sport Organization Through Sport Employees
Nathan Baer, Claire C. Zvosec, Brent D. Oja, and Minjung Kim
’s talents as it pertains to his strong sport business background. Ben knows that the success of the Comets will be determined by his ability to function as a leader, and thus it will benefit the organization most if his efforts were allocated towards his most competent skills. While management hires and
Empty Stands and Empty Pockets: Revenue Generation in a Pandemic
Suzannah Armentrout, Jen Zdroik, and Julia Dutove
organizations like FanStand, were going to have to adapt to survive. How will the pandemic change the way sport technology organizations, like FanStand, generate revenue, operate, and function? Background Information Indianapolis Background Information Indianapolis is the largest metropolitan area in the state
Learning How to Make Decisions in a Nonprofit Sport Organization: An Application of Strategic Decision-Making Theory
Erik L. Lachance
organization’s constitution and by-laws. The Board’s current structure is skills-based (rather than based on representatives of various provinces/territories). Finally, its functioning is consistent with a policy governance model (see Carver, 2006 ) instead of being more operational. This organization
Developing a Cash Budget for the Savannah Squares
Chris Barnhill and Amy Rundio
eat into our profits. Minor League Baseball teams function on very tight profit margins. Lean periods are bound to happen. I wish I could identify when they would happen so we could prepare for them. “Have you ever thought about creating a cash budget?” asked Kelsey. “All you have to do is segment
The Transition Out of Sport: A Case of College Athletics and Academic Support Services
Anya T. Eicher, James E. Johnson, Phoebe Campbell, and Benjamin J. Downs
that would ultimately end Harrison’s baseball career. The hit had shattered the bones in his elbow, leaving Harrison needing extensive surgery just to regain normal function, but his pitching career was over. Harrison was amazed that one bad hit could hold so much power over his life. It did not just
