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Ellen J. Staurowsky, Benjamin Koch, Grace Dury, and Cooper Hayes

“No visible records.” That was the message posted on the Just Women’s Sports schedule of events page about a month after the COVID-19 pandemic shuttered sporting events around the world ( Just Women’s Sports, 2020 ). The stark emptiness of the page testified to the grim reality of a global health

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Charles Mountifield and Stirling Sharpe

personalized Instagram and Twitter graphic, and I am constantly reposting content on to our story from clients themselves or from their clubs. Mountifield and Sharpe : In light of the current global health crisis, what changes have you made to the company’s social media output? Read : We have had to make some

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Danielle K. Smith and Jonathan Casper

interview, April 28, 2020), “ … crisis breeds innovation.” This is true for not only the macro effect on professional sports, but also the way in which CSR platforms are responding to the unprecedented global health crisis. References Babiak , K. , & Wolfe , R . ( 2009 ). Determinants of corporate

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Amanda Kastrinos, Rachel Damiani, and Debbie Treise

unwillingly forced into the center of a global health crisis. While they were focused on the once-in-a-lifetime opportunity to represent their country on the world stage, their actions, as covered by the media, likely wielded enormous influence on how individuals viewed the risk of contracting Zika at the

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Patrick C. Gentile, Nicholas R. Buzzelli, Sean R. Sadri, and Nathan A. Towery

—one rooted in relationship building with sources—was significantly disrupted because of coronavirus. Sampling To accurately determine how a global health crisis altered the sports journalism landscape as seen by those who actively report the news via legacy media, the sample of interviewees consisted of

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Travis R. Bell

local and national health guidelines. Instead, SportsCenter presented these statements, usually in the form of graphics, but provided minimal context, if any, regarding why this risk-averse approach being applied to sport could be considered critical to a growing global health crisis. In the week of