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David Pierce, Melissa Davies, and Bryan Kryder

: (a) human-centered design, (b) integrative thinking, (c) design management, and (d) design as a strategy. The most well known of these approaches is the human-centered design strategy, largely made famous by the design firm, IDEO. In this strategy, design innovations are rooted in the people or

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David Pierce, Geoffre Sherman, Kyle Mechelin, and Bryan Kryder

Institute . ( 2012 ). Innovating for people: Handbook of human-centered design methods . Pittsburg, PA: Author . Lytle , K. ( 2017 , January 30 ). Decline of high school refs a serious issue in Colorado . Coloradoan . Retrieved from

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Greg Joachim, Nico Schulenkorf, Katie Schlenker, Stephen Frawley, and Adam Cohen

As research into sport innovation management continues to evolve, the innovation efforts of both for- and non-profit sport organizations are increasingly revealed to be focused on best serving the sport user. Design thinking—a human-centered approach to innovation—may hold promise for sport organizations attempting to identify and deliver on the unmet needs of their users. As such, we undertook a qualitative exploration of the innovation practices of a commercial sport organization, attempting to balance hybrid for- and non-profit service goals. Alignment with design thinking themes was discovered in the organization’s practice, as were performative components of design thinking practice. Our findings suggest that design thinking is suitable—and indeed desirable—for adoption into sport management practice, particularly as a means of enhancing innovation efforts, designing holistic sport experiences, and/or overcoming competing institutional demands.