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Co-Branding Through an International Double Degree Program: A Single Case Study in Sport Management Education

Tim Ströbel, B. David Ridpath, Herbert Woratschek, Norm O’Reilly, Markus Buser, and Michael Pfahl

. Although sport management programs have been cooperating internationally for many years in areas such as research, faculty exchanges, and study abroad programs, a co-branding strategy along with the concept of a formal double degree program is novel. Therefore, this article is a case study of innovative

Cover Sport Management Education Journal

In Sport Management Education Journal Volume 14 (2020): Issue 2 (Oct 2020): Special Issue: Global Perspectives in Sport Management Education