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César García

, S. , Weeks , C. , & Chien , P. ( 2018 ). There goes my hero again: Sport scandal frequency and social identity driven response . Journal of Strategic Marketing, 26 ( 1 ), 56 – 70 . https://doi.org/10.1080/0965254X.2017.1359656 Lustig , M. , & Koester , J. ( 2006 ). Intercultural