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California Streamin’: Developing an Integrated Social Media Strategy to Attract Fans to a New Streaming App

Lynley Ingerson, Michael L. Naraine, Nola Agha, and Daniel J. Pedroza

creating the central strategy for her team, Spinks is mindful of the continuity needed between the new strategic social media plan for the app, and all other concurrent communication strategies that are (successfully) operationalized at NBC Sports. Prior to calling the meeting, Spinks takes on the

Cover Case Studies in Sport Management

In Case Studies in Sport Management Volume 9 (2020): Issue S1 (Jan 2020): Special Issue: Digital Sport Communication

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Sport4Change: Adapting to COVID-19 Through Innovation

Mitchell McSweeney, Per G. Svensson, and Michael L. Naraine

or laptops can be used both to record videos and then upload them to a specific platform of your choice. It is important that staff are mindful of the file size of videos to ensure that participants are able to easily load and watch videos. Mobile Applications If you feel that you and your staff have

Cover Case Studies in Sport Management

In Case Studies in Sport Management Volume 10 (2021): Issue S1 (Jan 2021): Special Issue: Innovation in Sport Management