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A Case Study of Marcus Rashford: The People’s Champion, a “National Treasure,” and an Inspirational Personal Brand

John Vincent, John Harris, John S. Hill, and Melvin Lewis

(from St. Kitts). He is the youngest of five children and grew up in a single-parent household. To provide for her family, his mother worked as a cashier at a betting shop as well as two cleaning jobs. Rashford attended Button Lane Primary School, where he met his peers every morning to get one of his

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 17 (2024): Issue 3 (Sep 2024)