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Evaluating Name, Image, Likeness Partnerships for Women in the NCAA

Paige Mooney and Melissa Davies

-a-year seminar on how to leverage their name, image, and likeness. Serena has participated in a few major endorsements already due to her high following. She has created social media content promoting various make-up products and a protein powder. Serena most likely will not be pursuing her athletic career

Cover Case Studies in Sport Management

In Case Studies in Sport Management Volume 12 (2023): Issue S1 (Jan 2023): Business of Women’s Sport