, issue 1) have urged scholars to push qualitative research into new frontiers and engage in contemporary qualitative methods. In an effort to contribute to this movement, we encourage the use and application of critical discourse analysis (CDA). As a branch of discourse analysis (DA), which refers to
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Critical Discourse Analysis as Theory, Methodology, and Analyses in Sport Management Studies
Katherine Sveinson, Larena Hoeber, and Caroline Heffernan
Content Analysis as a Research Method: A Content Analysis of Content Analyses in Sport Communication
Markus Schäfer and Catharina Vögele
happening in the field and on the other hand, it can inspire future research and new generations of researchers. In principle, content analyses in sport communication can follow either a quantitative or a qualitative research logic and focus, for example, on different research topics, communication material
Ticket and Sponsorship Sales: Student Perceptions of Learning Through Revenue Generation Projects
Elizabeth A. Wanless, Ryan M. Brewer, James E. Johnson, and Lawrence W. Judge
To prepare students for employment in sport, many sport management programs involve students in revenue generation activities, such as ticket or sponsorship sales. Literature evaluating student perceptions of this specific type of experiential learning remains sparse. This constructivist qualitative study evaluated student perceptions of learning from two courses containing experiential revenue generation projects. Data were gathered via structured-question electronic survey. Fifty-one of 60 students participated. Results generally supported previous research conclusions; conducting experiential learning projects increases skill and professional development and offers a realistic career preview but demands significant time commitment. Important contradictions, however, were present in comparison with past literature. The unique nature of sales-based projects involving students in ticket sales and sponsorship sales served as a platform for students to develop critically important interpersonal skills. This benefit was not identified in studies evaluating experiential learning opportunities that did not contain a sales-based component.
Exploring Student Perceptions of Sales: A Case Study of a Sport-Sales Course
Liz A. Sattler and Clinton Warren
Sales pedagogy and student perceptions of sales have long been studied in business programs across college campuses. While sales pedagogy is a growing content area for sport management programs, it continues to be an area in the field in need of further understanding. The purpose of this study was to explore student perceptions of sales throughout a 16-week course. A qualitative case study methodology was used to develop a rich description of how sport management students perceive sales as a content area, and as a potential profession in the sport industry. Analysis of the themes indicates that throughout the course of the semester, students developed more holistic perceptions of sales, viewed sales as a necessary skill for many jobs in the sport industry, and were more open to a sales job as an entryway into the sport industry.
Critical Conversations About Qualitative Research in Sport Management
John N. Singer, Sally Shaw, Larena Hoeber, Nefertiti Walker, Kwame J. A. Agyemang, and Kyle Rich
The edited transcript below is from the session on critical conversations about qualitative research at the North American Society of Sport Management (NASSM) conference in Denver, CO, on Friday, June 2, 2017. One of the primary reasons the word critical was included in the title of this session is
“The Best Teacher Is Also a Student”: Improving Qualitative Research Literacy by Learning From My Mistakes
Larena Hoeber
how I think about and use qualitative research methodologies. How can I do qualitative research better? And, in turn, how can I contribute to improving qualitative research literacy in sport management, based on what I have learned? My first formal introduction to qualitative research paradigms was in
A Systematic Methodology for Preserving the Whole in Large-Scale Qualitative-Temporal Research
Orland Hoeber, Ryan Snelgrove, Larena Hoeber, and Laura Wood
Although there are multitudes of large qualitative-temporal datasets that are relevant to various areas of sport management (e.g., social media, news archives, policy documents, public forums), these are difficult and unreasonable to manually explore due to their sizes, the importance of the
Sport, Twitter Hashtags, and the Public Sphere: A Qualitative Test of the Phenomenon Through a Curt Schilling Case Study
Brendan O’Hallarn, Stephen L. Shapiro, Marion E. Hambrick, D.E. Wittkower, Lynn Ridinger, and Craig A. Morehead
by qualitative experts, was also designed to gauge motivations for participation in the hashtag, asking why users deployed the hashtag, their willingness to engage with others, and what they gained from the process of online engagement. The survey questions are indicated in Table 1 . Table 1
Focus Groups as a Useful Qualitative Methodology in Sport Management
Sue Inglis
This review paper presents recent critiques regarding research in sport management and suggests that focus groups are a qualitative methodology particularly suited to research and practice in sport management. Features of qualitative methodology and merits of focus groups are presented. The challenge to scholars working in sport management is (a) to consider using focus-group methodology in situations where such usage will advance the understanding of and response to research questions, and (b) to consider using focus groups as a self-contained methodology or in triangulation with other methodologies.
Stereotypes of Race and Nationality: A Qualitative Analysis of Sport Magazine Coverage of MLB Players
Andrea M. Eagleman
Racial and nationality-based stereotypes of professional baseball players have been prominent in the U.S. media since the 1800s (Voigt, 1976). To determine the manner and extent to which such stereotypes exist in the media today, a qualitative document analysis was conducted on the nation’s top two general-interest sport magazines, Sports Illustrated and ESPN The Magazine from 2000 to 2007. Based on framing theory, the purpose of this study was to determine what differences existed between the frames used to describe athletes of differing nationalities and races. The results revealed that stereotypes based on race and nationalities were maintained throughout the study in both publications, further perpetuating such stereotypes into the minds of readers. In addition, differences existed in portrayals of athletes of the same race but different nationalities. Implications for sport managers and suggestions for future research are addressed.
