, issue 1) have urged scholars to push qualitative research into new frontiers and engage in contemporary qualitative methods. In an effort to contribute to this movement, we encourage the use and application of critical discourse analysis (CDA). As a branch of discourse analysis (DA), which refers to
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Critical Discourse Analysis as Theory, Methodology, and Analyses in Sport Management Studies
Katherine Sveinson, Larena Hoeber, and Caroline Heffernan
“The Best Teacher Is Also a Student”: Improving Qualitative Research Literacy by Learning From My Mistakes
Larena Hoeber
how I think about and use qualitative research methodologies. How can I do qualitative research better? And, in turn, how can I contribute to improving qualitative research literacy in sport management, based on what I have learned? My first formal introduction to qualitative research paradigms was in
Focus Groups as a Useful Qualitative Methodology in Sport Management
Sue Inglis
This review paper presents recent critiques regarding research in sport management and suggests that focus groups are a qualitative methodology particularly suited to research and practice in sport management. Features of qualitative methodology and merits of focus groups are presented. The challenge to scholars working in sport management is (a) to consider using focus-group methodology in situations where such usage will advance the understanding of and response to research questions, and (b) to consider using focus groups as a self-contained methodology or in triangulation with other methodologies.
Stereotypes of Race and Nationality: A Qualitative Analysis of Sport Magazine Coverage of MLB Players
Andrea M. Eagleman
Racial and nationality-based stereotypes of professional baseball players have been prominent in the U.S. media since the 1800s (Voigt, 1976). To determine the manner and extent to which such stereotypes exist in the media today, a qualitative document analysis was conducted on the nation’s top two general-interest sport magazines, Sports Illustrated and ESPN The Magazine from 2000 to 2007. Based on framing theory, the purpose of this study was to determine what differences existed between the frames used to describe athletes of differing nationalities and races. The results revealed that stereotypes based on race and nationalities were maintained throughout the study in both publications, further perpetuating such stereotypes into the minds of readers. In addition, differences existed in portrayals of athletes of the same race but different nationalities. Implications for sport managers and suggestions for future research are addressed.
A Day in the Life of a Male College Athlete: A Public Perception and Qualitative Campus Investigation
Suzanne Malia Lawrence, C. Keith Harrison, and Jeff Stone
Perceptual confirmation paradigm (PCP) rooted in social psychology, can be implemented to frame sport science research questions (Stone, Perry, & Darley, 1997). Public perception of college athletes’ lives has been scarcely investigated in the sport sciences (Keels, 2005) using the PCP to prime stereotypes. The purpose of this study was to prime stereotypes about a day in the life of a college athlete by using qualitative inquiry to assess college students’ (N = 87) perceptions. Participants provided written responses about a day in the life of a college athlete. Two different college athlete targets were used “Tyrone Walker” (n = 44) and “Erik Walker” (n = 43). Four major themes and one minor theme emerged which are descriptive of the participants’ perceptions. Findings were related to the leadership responsibilities of sport management practitioners in higher education. Future research inquiries and relevant suggestions were articulated for sport management scholars in the 21st century.
Qualitative Methods in Sport Studies
Craig Hyatt
Man or Machine: Fantasy Football and Dehumanization of Professional Athletes
Ben Larkin, Brendan Dwyer, and Chad Goebert
warrant further investigation. Study 3 In an effort to make sense of the unexpected findings from Studies 1 and 2, follow-up semistructured qualitative interviews were conducted with participants from the first study. Given the implicit nature of the results from Study 1, we felt interviewing participants
The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness
Yiran Su, Xuan Guo, Christine Wegner, and Thomas Baker
and the audience. Perceived homophily, however, played a vital role in how students built PSRs with college student-athletes that resulted in greater purchase intentions. While insightful, these results highlight the need for a qualitative investigative stage to further disentangle the relationships
“No Idea is a Bad Idea”: Exploring the Nature of Design Thinking Alignment in an Australian Sport Organization
Greg Joachim, Nico Schulenkorf, Katie Schlenker, Stephen Frawley, and Adam Cohen
user focus, we undertook a qualitative exploration of the Sixers’ current innovation practices to address our central research questions: does the existing practice of the Sixers align with any or all themes of design thinking, and what principles and mindsets, practices, and techniques characterize
An Investigation Into Voluntary Occupational Turnover of Sport Employees Using the Transtheoretical Model of Change
Kelsie Saxe, Lauren Beasley, Elizabeth Taylor, and Robin Hardin
experiences—individual and/or work related—contributed to the voluntary occupational turnover of former NCAA Division I swimming coaches? Methodology This study was guided by interpretive qualitative inquiry using in-depth semistructured interviews for data collection. Research Setting This study explored the
