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Rebooting Content: Broadcasting Sport and Esports to Homes During COVID-19

Michael M. Goldman and David P. Hedlund

rebroadcasts and on-demand viewing more than doubled this reach by early May ( NBA, 2020 ). Examples of rebroadcasted content with new content In terms of the second type of mixed content (i.e., live and recorded content merged together into a new broadcast offering), the most prominent example was the CBS

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 13 (2020): Issue 3 (Sep 2020): Special Issue: Sport and the Coronavirus Crisis

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Thematic Analysis: The Cross-National Conflict Shifting of the NBA–China Controversy

Mu He and Weiting Tao

’ game was “suspended” from broadcasting. After Morey went to the 76ers, the 76ers’ game was “banned,” and the Rockets’ game was rebroadcast live again. In addition, Tencent alone spent $1.5 billion on broadcasting rights from the 2021 to 2025 NBA seasons, which did not take the expense of Migu Video

Cover International Journal of Sport Communication

In International Journal of Sport Communication Ahead of Print