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Timothy D. DeSchriver, Timothy Webb, Scott Tainsky, and Adrian Simion

archrival Auburn, was $794. Anecdotally, it is apparent that major college football games have an impact on related industries, with major revenue management implications for the lodging industry. To be sure, hospitality, tourism, and sport managers have long pondered the critical questions surrounding

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Chad Seifried, Chris Barnhill, and J. Michael Martinez

of Revenue Management Eastern Economic Journal International Journal of Sport Communication Economic Development Quarterly International Journal of Sport Finance Economic Inquiry International Journal of Sport Management Economic Policy: A European forum International Journal of Sport Policy and

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Ted Hayduk III, Natasha Brison, and Joris Drayer

. Sorrentino & E.T. Higgins (Eds.), Handbook of motivation and cognition: Foundations of social behavior (pp.  281 – 312 ). New York, NY : Guilford Press . Wirtz , J. , & Kimes , S.E. ( 2007 ). The moderating role of familiarity in fairness perceptions of revenue management pricing . Journal of

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Jeffrey Cisyk and Pascal Courty

the number of bobbleheads per promotion and number of bobblehead games per season. Our final contribution to the literature is our description of heterogeneity in the choice of giveaway strategies. Although past research has shown that teams differ systematically in their approach to revenue