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David Fechner, Kevin Filo, Sacha Reid, and Robyn Cameron

-future-of-fundraising-influencer-marketing-for-nonprofits/ Bal , C. , Quester , P. , & Plewa , C. ( 2009 ). Event-related emotions: A key metric to assess sponsorship effectiveness . Journal of Sponsorship, 2 ( 4 ), 367 – 378 . Ballantyne , D. , & Varey , R.J. ( 2008 ). The service-dominant logic and the future of marketing . Journal of the

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Vassilios Ziakas, Christine Lundberg, and Giorgos Sakkas

, 2014 ; Woratschek, Horbel, & Popp, 2014 ). Value co-creation is one of the central tenets of the Service-Dominant Logic that posits the joint value creation by the organizations and the customer ( Vargo & Lusch, 2004 , 2008 ). Woratschek et al. ( 2014 ) put forward the Sport Value Framework (SVF

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Dimitrios Kolyperas, Christos Anagnostopoulos, Simon Chadwick, and Leigh Sparks

Despite the increasing number and significance of charitable foundations in various business sectors, their role in cocreating corporate social responsibility (CSR) value remains unclear. This paper identifies CSR value cocreation in professional team sport organizations (PTSOs) and answers three key research questions: (a) Why have PTSOs developed charitable foundations as their means toward CSR value cocreation? (b) What CSR-related resources do PTSOs and their charitable foundations integrate? and (c) How do they manage, share, and transfer such resources to cocreate CSR value? Drawing theoretical insights from service dominant logic and consumer culture theory—and using empirical data from 47 semistructured interviews of UK-based professional football (soccer) clubs—this study develops a communicating vessels framework to illustrate the role of charitable foundations in the CSR value cocreation process. Through four tentative CSR value cocreation levels of relationship (bolt-on, cooperative, controlled, and strategic) the study suggests several internal strategies that can enhance the level of collaboration between founders and foundations. These include information sharing through customer relationship management (CRM) systems and social media platforms; staff sharing or flexible movement across the organizations; quality assurance agreements; flexible team cooperation; partnership protocols with social, media, cultural, and commercial stakeholders; and cotraining of personnel.

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Markus Buser, Herbert Woratschek, Geoff Dickson, and Jan Schönberner

and mutual value creation through service exchange” ( Vargo & Lusch, 2016 , p. 10). Institutions and the above-mentioned institutional logics are important in service-dominant logic because they coordinate value co-creation ( Vargo & Lusch, 2016 ). Institutions are defined as all types of “rules

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Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit, and Jason P. Doyle

the engagement concept and other similar concepts (Table  2 ). For example, there is notable confusion resulting from the conceptual overlap between CE and concepts related to relationship management and service-dominant logic (e.g., coproduction, value co-creation, value creation, and participation

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Eric MacIntosh, Keita Kinoshita, and Popi Sotiriadou

goods- to service-dominant view, service-dominant logic (SDL) introduced the idea of the role of customers as coproducers of goods and services ( Vargo & Lusch, 2004 ). This logic shifts customers from being end users to the front end of the value creation process: the customer-needs identification

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Ted Hayduk III and Matt Walker

; Walker, Hall, Todd, & Kent, 2011 ). Implications of these studies have framed signaling theory in the context of service-dominant logic ( Vargo & Lusch, 2004 ) and relationship marketing. Service-dominant logic and relationship marketing emphasize the processes of human-value cocreation, wherein actors

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Gashaw Abeza, Norm O’Reilly, and Jessica R. Braunstein-Minkove

analysis. School of thought not explicitly discussed. Concepts discussed include cooperation, value co-creation, and service-dominant logic. Note . CRM = customer relationship management; FIFA = Fédération Internationale de Football Association; IMC = integrated marketing communication; LTV = lifetime

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Rory Mulcahy and Edwina Luck

), 80 – 95 . doi:10.1123/jsm.2016-0044 10.1123/jsm.2016-0044 Kuppelwieser , V. , & Finsterwalder , J. ( 2016 ). Transformative service research and service dominant logic: Quo Vaditis? Journal of Retailing and Consumer Services, 28 ( 1 ), 91 – 98 . doi:10.1016/j.jretconser.2015.08.011 10

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Bastian Popp, Chris Horbel, and Claas Christian Germelmann

-creation: Introducing interactional co-destruction of value in service-dominant logic . Journal of Services Marketing, 24 ( 6 ), 430 – 437 . doi:10.1108/08876041011072546 10.1108/08876041011072546 Popp , B. , Germelmann , C.C. , & Jung , B. ( 2016 ). We love to hate them! Social media-based anti