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Do We Really Want Sports Public Relations to Return to Normal?

Christie M. Kleinmann

first considers the practice of sports public relations by its usage of the four models of public relations. Then, using the lens of social penetration theory, it suggests that sports public relations has too often valued breadth, fostering superficial rather than authentic relationships. Finally, the

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Theory and Social Media in Sport Studies

Gashaw Abeza and Jimmy Sanderson

the group in a way that accentuates their differences. Social Penetration Theory (of Irwin Altman and Dalmas Taylor) is a theory about communication in developing relationships. It posits that relationships begin and deepen through self-disclosure. Interpersonal closeness proceeds in a gradual and