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Anthony D. Pizzo, Bradley J. Baker, Gareth J. Jones, and Daniel C. Funk

on the service experience, are explored through the sport experience design (SX) framework ( Funk, 2017 ). This approach addresses both the practical challenges confronting fitness clubs and the theoretical limitations of existing research on WFT, which historically has viewed managerial and consumer

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Greg Joachim, Nico Schulenkorf, Katie Schlenker, Stephen Frawley, and Adam Cohen

situations, highlighting a need for sport managers to better understand said users as a way of enhancing the experience(s) sport might offer them. Recognizing these ongoing changes and the challenges they present to sport organizations, Funk ( 2017 ) proposed a sport experience design framework that adopts a

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James Du, Heather Kennedy, Jeffrey D. James, and Daniel C. Funk

outcomes (e.g., repeat consumption intentions). Finally, future research should further explore how PSEs can optimize a joyful participant experience by enhancing business to customer interactions within the Sport Experience Design framework ( Funk, 2017 ). For example, future research could benefit from

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Adam Karg, Heath McDonald, and Civilai Leckie

Mullin et al.’s ( 2014 ) “escalator” framework which better recognize the emergence of broadcast consumption, and recent works on the Psychological Continuum Model (e.g.,  Funk et al., 2016 ) and sport experience design ( Funk, 2017 ) that recognize that fan avidity might be expressed in ways other than

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Daniel C. Funk

). Blessed are the gatekeepers: A longitudinal study of the editorial boards of the accounting review . Issues in Accounting Education, 24 , 299 – 318 . 10.2308/iace.2009.24.3.299 Funk , D.C. ( 2017 ). Introducing a sport experience design (SX) framework for sport consumer behaviour research . Sport

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Xiaochen Zhou, Daniel C. Funk, Lu Lu, and Thilo Kunkel

://dedoose.com Funk , D.C. ( 2017 ). Introducing a Sport experience design (SX) framework for sport consumer behavior research . Sport Management Review, 20 ( 2 ), 145 – 158 . doi:10.1016/j.smr.2016.11.006 10.1016/j.smr.2016.11.006 Funk , D.C. , Mahony , D

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Heather Kennedy, Bradley J. Baker, Jeremy S. Jordan, and Daniel C. Funk

.C. ( 2017 ). Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research . Sport Management Review, 20 ( 2 ), 145 – 158 . doi:10.1016/j.smr.2016.11.006 10.1016/j.smr.2016.11.006 Funk , D.C. , Beaton , A. , & Pritchard , M. ( 2011 ). The stage-based development of

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Jue Hou, Xiaoxu Yang, and Elliot Panek

management [Book review] . International Journal of Sport Communication, 11, 141 – 144 . doi:10.1123/ijsc.2017-0112 10.1123/ijsc.2017-0112 Funk , D.C. ( 2017 ). Introducing a sport experience design framework for sport consumer behavior research . Sport Management Review, 20, 145 – 158 . doi:10