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Machine Learning in Sport Social Media Research: Practical Uses and Opportunities

James Du, Yoseph Z. Mamo, Carter Floyd, Niveditha Karthikeyan, and Jeffrey D. James

, M. ( 2016 ). Sport consumer behavior research: Improving our game . Journal of Sport Management, 30 ( 2 ), 113 – 116 . 10.1123/jsm.2016-0028 Funk , D.C. ( 2017 ). Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research . Sport Management Review, 20 ( 2

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 17 (2024): Issue 1 (Mar 2024): Special Issue—Social Media and Sport Communication: Research Studies