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Anthony D. Pizzo, Bradley J. Baker, Gareth J. Jones, and Daniel C. Funk

on the service experience, are explored through the sport experience design (SX) framework ( Funk, 2017 ). This approach addresses both the practical challenges confronting fitness clubs and the theoretical limitations of existing research on WFT, which historically has viewed managerial and consumer

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Greg Joachim, Nico Schulenkorf, Katie Schlenker, Stephen Frawley, and Adam Cohen

situations, highlighting a need for sport managers to better understand said users as a way of enhancing the experience(s) sport might offer them. Recognizing these ongoing changes and the challenges they present to sport organizations, Funk ( 2017 ) proposed a sport experience design framework that adopts a

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James Du, Heather Kennedy, Jeffrey D. James, and Daniel C. Funk

outcomes (e.g., repeat consumption intentions). Finally, future research should further explore how PSEs can optimize a joyful participant experience by enhancing business to customer interactions within the Sport Experience Design framework ( Funk, 2017 ). For example, future research could benefit from

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Mohsen Behnam, Mikihiro Sato, Bradley J. Baker, and Mahdiyeh Jalili

consumer engagement on perceived service innovation through value co-creation. This finding highlights the importance of consumer–organization interactions in service innovation and contributes to the Sport Experience Design framework by Funk ( 2017 ), which underscores the importance of understanding the

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Liz Wanless and Michael L. Naraine

– 566 . Pizzo , A.D. , Baker , B.J. , Jones , G.J. , & Funk , D.C. ( 2020 ). Sport experience design: Wearable fitness technology in the health and fitness industry . Journal of Sport Management, 35, 130 – 143 .

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Bradley J. Baker, Thilo Kunkel, Jason P. Doyle, Yiran Su, Nataliya Bredikhina, and Rui Biscaia

other considerations . Sport Management Review, 16 ( 1 ), 17 – 21 . 10.1016/j.smr.2011.12.005 Funk , D.C. ( 2017 ). Introducing a sport experience design (SX) framework for sport consumer behaviour research . Sport Management Review, 20 ( 2 ), 145

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Xiaochen Zhou, Daniel C. Funk, Lu Lu, and Thilo Kunkel

:// Funk , D.C. ( 2017 ). Introducing a Sport experience design (SX) framework for sport consumer behavior research . Sport Management Review, 20 ( 2 ), 145 – 158 . doi:10.1016/j.smr.2016.11.006 10.1016/j.smr.2016.11.006 Funk , D.C. , Mahony , D