Filter

Refine by Access

Refine by Date

—

Refine by Type

Refine By Publication

  • International Journal of Sport Communication (1)

Refine By Collections

  • Print
  • Save

Search Results

You are looking at 1 - 1 of 1 items for :

  • "sport relationship marketing" x
  • International Journal of Sport Communication x
  • Social Studies in Sport and Physical Activity x
  • Psychology and Behavior in Sport/Exercise x
  • Refine by Access: All Content x
Clear All
Restricted access

Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication

Gashaw Abeza, Norm O’Reilly, and Jessica R. Braunstein-Minkove

value; RM = relationship marketing; SRM = sport relationship marketing; CSR = corporate social responsibility; NBA = National Basketball Association; NSO = national sport organization; RQ = relationship quality; SDP = sport-for-development-and-peace; SM = social media; SVF = sport value conceptual

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 13 (2020): Issue 4 (Dec 2020)