in compliance with crowd size restrictions. We don’t know for sure what challenges lie ahead. We don’t quite know where the finish line is in terms of dealing with the uncertainties we’re currently facing. What we do know is that dealing with COVID will be a marathon, not a sprint. Fortunately, the
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Sport Event Sponsorship in the Midst of Crisis: A Teaching Case Study on the Partnership Between RunCzech and Adidas
William Crossan, Jan Šíma, and Brendan Dwyer
Weather Conditions, Travel Distance, Rest, and Running Performance: The 2014 FIFA World Cup and Implications for the Future
Nicholas Watanabe, Pamela Wicker, and Grace Yan
The awarding of the hosting of the Football World Cup to Russia and Qatar initiated discussions about temperature and travel distances related to the game. This study examines the effect of weather conditions, travel distances, and rest days—three factors potentially causing fatigue—on running performance using player-level and teamlevel data from the 2014 World Cup. The results show that the heat index (combining temperature and humidity) significantly decreased running performance (number of sprints, high-intensity running), while a clear sky was positively associated with distance covered at high intensity. Travel distance and rest were insignificant. When these models are used to predict running performance at the 2022 Qatar World Cup, the projections show that the combination of heat and wind could hinder the performance of both players and teams and create potentially dangerous conditions. The present study has implications for policy makers regarding the choice of future host countries.
Disabling Prejudice: A Case Study of Images of Paralympic Athletes and Attitudes Toward People With Disabilities
David Welch Suggs Jr. and Jason Lee Guthrie
Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society” by exposing people to adaptive sports, with the goal of improving public views toward people with disabilities. The authors hypothesized that exposure to parasocial contact with images of athletes with disabilities could lead to a change in attitude during the formation of social identity, disrupting the tendency to view the population of individuals with physical disabilities as “other. ” This case study found that viewing a documentary of a Paralympic sprinter produced in the same style as an Olympic feature appeared to affect the emotional components of attitude formation, especially when compared with respondents who viewed a comparable documentary about an able-bodied athlete. These findings are of interest to proponents of adaptive sports, producers of adaptive-sports media, and marketers who use athletes with disabilities in advertising campaigns.
The Eternal Present of Sport: Rethinking Sport and Religion
R.L. Caughron
the Olympic sprint events from 2008 to 2016. An example of the premise of the title of this chapter is Grano’s discussion of Bolt’s career: “In the four-year gaps between 2008, 2012, and 2016 athletes can be assigned eternal status, risk losing it, regain it, and risk losing it again, as the very
Nation Branding and Sports Diplomacy: Country Image Games in Times of Change
Simon M. Pack
themselves and showcase their strengths, like Jamaica in sprints, Cuba in boxing, Canada in ice hockey, and Norway in cross-country skiing. The chapter connects the leveraging of countries’ natural resources, sociopolitical systems, and genetic advantages to establish dominant forces in particular sports
Media Presentations of Olympic Victories and Nation-Related Identification Among Viewers: The Influence of Emotions Induced by Sportscasts
Michael Mutz and Markus Gerke
Women’s Track Cycling Sprint final of the 2016 Summer Olympics as the stimulus. The video showed the decisive second run between German cyclist Christina Vogel and her British rival Rebecca James, which was won by the German athlete in a photo finish. (c) In Experiment 3 (data collection: June 2019
ABC Sports: The Rise and Fall of Network Sports Television
Ellen J. Staurowsky
was accentuated with the accompanying roar of the crowd. Split screens allowed viewers to see a football launched by a quarterback descend into the waiting arms of a wide receiver sprinting downfield. Responding to Major League Baseball’s restrictive blackout policies, which resulted in 30% of their
Serving Equality: Feminism, Media, and Women’s Sports
Kaja Poteko
colleague, accomplished sprinter Tori Bowie, who had died a month earlier from complications related to childbirth. In addition to her homage to Bowie, Felix problematized Black women’s lack of awareness of the potential problems pregnant women can face and also pointed out the significant difference
African Cultural Case: Reexamining Apologia in Communication Theory
Chuka Onwumechili and Unwana Akpan
on Sha’Carri Richardson, an American sprinter who tested positive for marijuana use and was banned from competition. Both athletes tested positive for use of banned substances at the Olympics. While the length of penalties is disparate for both violations, they share similarities. For instance, both
Examining the Sport Daily Deal: An Assessment Across Industry Segments
Beth A. Cianfrone, Jessica R. Braunstein-Minkove, and Alyssa L. Tavormina
Rodeo (Dallas) 21 (1,298) 50% LS Lacrosse NCAA NCAA Men’s Lacrosse National Championship (Baltimore) 4 (770) 44% G MLL Chesapeake Bayhawks (Baltimore) 2 (40) 46% G Mixed martial arts University of MMA University of MMA (Los Angeles) 3 (90) 53% LS Motor sport NASCAR NASCAR Sprint Cup Race (Baltimore) 2
