Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society” by exposing people to adaptive sports, with the goal of improving public views toward people with disabilities. The authors hypothesized that exposure to parasocial contact with images of athletes with disabilities could lead to a change in attitude during the formation of social identity, disrupting the tendency to view the population of individuals with physical disabilities as “other. ” This case study found that viewing a documentary of a Paralympic sprinter produced in the same style as an Olympic feature appeared to affect the emotional components of attitude formation, especially when compared with respondents who viewed a comparable documentary about an able-bodied athlete. These findings are of interest to proponents of adaptive sports, producers of adaptive-sports media, and marketers who use athletes with disabilities in advertising campaigns.
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Disabling Prejudice: A Case Study of Images of Paralympic Athletes and Attitudes Toward People With Disabilities
David Welch Suggs Jr. and Jason Lee Guthrie
Media Presentations of Olympic Victories and Nation-Related Identification Among Viewers: The Influence of Emotions Induced by Sportscasts
Michael Mutz and Markus Gerke
Women’s Track Cycling Sprint final of the 2016 Summer Olympics as the stimulus. The video showed the decisive second run between German cyclist Christina Vogel and her British rival Rebecca James, which was won by the German athlete in a photo finish. (c) In Experiment 3 (data collection: June 2019
ABC Sports: The Rise and Fall of Network Sports Television
Ellen J. Staurowsky
was accentuated with the accompanying roar of the crowd. Split screens allowed viewers to see a football launched by a quarterback descend into the waiting arms of a wide receiver sprinting downfield. Responding to Major League Baseball’s restrictive blackout policies, which resulted in 30% of their
Serving Equality: Feminism, Media, and Women’s Sports
Kaja Poteko
colleague, accomplished sprinter Tori Bowie, who had died a month earlier from complications related to childbirth. In addition to her homage to Bowie, Felix problematized Black women’s lack of awareness of the potential problems pregnant women can face and also pointed out the significant difference
African Cultural Case: Reexamining Apologia in Communication Theory
Chuka Onwumechili and Unwana Akpan
on Sha’Carri Richardson, an American sprinter who tested positive for marijuana use and was banned from competition. Both athletes tested positive for use of banned substances at the Olympics. While the length of penalties is disparate for both violations, they share similarities. For instance, both
Throwing Them Under the Bus: The Framing of a Critical Incident at the Tour de France
Ryan Snelgrove, Laura Wood, Larena Hoeber, and Orland Hoeber
there? Were there height restrictions?” “#TdF Bus driver #Orica_GreenEDGE been told to drive there. . .not his fault. Authorities? Staging Crew job over there?” n/a Consequences a. Finish line location and result of stage “#tdf no way they can get this bus out in time. They will sprint for the money
Dynamic Social Media Content in Sport Communication Research
Galen Clavio
. International Journal of Sport Communication, 14 ( 2 ), 168 – 194 . https://doi.org/10.1123/ijsc.2020-0306 Gartenberg , C. ( 2017 ). Why every US carrier has a new unlimited plan . The Verge . https://www.theverge.com/2017/2/17/14647870/us-carrier-unlimited-plans-competition-tmobile-verizon-att-sprint
“In Soccer, We Have the Opportunity to Call Attention to Certain Things”: An Examination of Media Framing of Activism for Human Rights in German Sport
Yannick Kluch, Evan L. Frederick, and Nina Siegfried
activism specifically, one of the most powerful examples of symbolic activism in sport was the Black power protests shared by U.S. sprinters Tommie Smith and John Carlos at the 1968 Mexico City Olympic Games ( Cooper et al., 2019 ). Given the high visibility and impact of the activists’ symbolic acts on
Sports Media as Empathy Facilitator: The Contrasting Influence of Paralympic and Olympic Content
Kim Bissell, Andrew C. Billings, and Bumsoo Park
athletes in the OG and PG and 100 m sprint for male and female athletes in the OG and PG) were selected and then edited to focus on the event only, each approximately 1 min in length. Audio was edited so that the event was announced and called but discussion about specific athletes and/or countries was
A Case-Study Examination of the Apologia and Antapologia of U.S. Track and Field Athlete Shelby Houlihan
Robert Hoffman, Chris Corr, and Christina L.L. Martin
Football League players Deshaun Watson, Ray Rice, Donté Stallworth compared with notable individual athletes such as Cyclist Lance Armstrong, or sprinters Marion Jones, and Justin Gatlin.) 3. How is Houlihan’s credibility shaped by her defense (i.e., pork burrito consumption) against receiving a positive
