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Sport Event Sponsorship in the Midst of Crisis: A Teaching Case Study on the Partnership Between RunCzech and Adidas

William Crossan, Jan Šíma, and Brendan Dwyer

in compliance with crowd size restrictions. We don’t know for sure what challenges lie ahead. We don’t quite know where the finish line is in terms of dealing with the uncertainties we’re currently facing. What we do know is that dealing with COVID will be a marathon, not a sprint. Fortunately, the

Cover Sport Management Education Journal

In Sport Management Education Journal Volume 18 (2024): Issue 1 (Apr 2024)