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Thematic Analysis: The Cross-National Conflict Shifting of the NBA–China Controversy

Mu He and Weiting Tao

support for Hong Kong protesters did not represent the Rockets or the NBA ( Gregory, 2019 ). However, the NBA’s eagerness to squash a backlash in China prompted its backlash in America. On October 7th, Ted Cruz, Beto O’Rourke, and Julian Castro tweeted denouncing the NBA for giving in to Chinese

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 16 (2023): Issue 2 (Jun 2023)