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Interview With Xu Jicheng, Director General of the Media Operation Department, Beijing 2022 Olympic and Paralympic Winter Games

Ximeng Shang and Wei Wei

Games had announced the arrival of 5G. Tokyo would be the first Games to try out the 5G. But Beijing will use the mature and stable 5G. I hope I can tell the slight difference of each other. I couldn’t say the 5G technology will be totally mature in Beijing, but my colleagues of technical department and

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From ESPN to Instagram LIVE: The Evolution of Fan–Athlete Interaction Amid the Coronavirus

Lillian Feder

uses and gratifications theory to exploring friend-networking sites . Cyber Psychology & Behavior, 11 ( 2 ), 169 – 174 . doi:10.1089/cpb.2007.0056 10.1089/cpb.2007.0056 Schultz , A . ( 2020 ). Keeping our services stable and reliable during the COVID-19 outbreak . Facebook . Retrieved from

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“Be a Good Fan During the Good, the Bad, and Even the Ugly”: Exploring Cultural Boundaries Through Sport Fan Discourses on Twitter

Katherine Sveinson and Larena Hoeber

shared culture ( Martin, 2002 ). However, these patterns of meaning-making are not necessarily shared among all organizational members, nor are they always stable ( Martin, 2002 ); rather, there can be subcultures within an organization with permeable or fluctuating boundaries. The distinctions between

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Summon the American Television Heroes: Nationalism in NBC’s Primetime Television Broadcast of the 2018 PyeongChang Winter Olympic Games

Paul J. MacArthur and Lauren Reichart Smith

sporting, economic and communications impact of Barcelona, 92 . Centre d’Estudis Olímpics . Digby , J. ( 1994 ). Olympic performances for American broadcast television . Critical Survey, 6 ( 2 ), 163 – 171 . https://www.jstor.org/stable/41555816 Dyreson , M. ( 1999 ). Selling American

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Sports Fans and Magical Thinking: How Supernatural Thinking Connects Fans to Teams

Laramie D. Taylor and Irena Acic

.socec.2014.07.003 Argo , J.J. , Dahl , D.W. , & Morales , A.C. ( 2006 ). Consumer contamination: How consumers react to products touched by others . Journal of Marketing, 70 ( 2 ), 81 – 94 . http://www.jstor.org/stable/30162087 10.1509/jmkg.70.2.081 Becker , J. ( 1975 ). Superstition in sport

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What We Do When We Watch Live Sports: An Analysis of Concurrent Viewing Behaviors

Nicky Lewis, Walter Gantz, and Lawrence A. Wenner

, 49 – 73 . https://www.jstor.org/stable/20024927 Raney , A.A. ( 2006 ). Why we watch and enjoy mediated sport . In A. Raney & J. Bryant (Eds.), Handbook of sport and media (pp.  313 – 329 ). Erlbaum . Reysen , S. , & Branscombe , N.R. ( 2010 ). Fanship and fandom: Comparisons

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Opportunities for Advancing Relationship Marketing and Social Media Research

Rebecca M. Achen

://doi.org/10.1016/j.ijresmar.2015.06.004 Johnson , R.B. , & Onwuegbuzie , A.J. ( 2004 ). Mixed methods research: A research paradigm whose time has come . Educational Researcher, 33 ( 7 ), 14 – 26 . https://www.jstor.org/stable/3700093 Lee , S.A. , & Lee , M. ( 2017 ). Effects of relationship

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Exploring Narratives of Scarcity, Uncertainty, and Opportunity in Women’s Sports Coverage During the COVID-19 Pandemic

Ellen J. Staurowsky, Benjamin Koch, Grace Dury, and Cooper Hayes

those with greater financial resources weather the moment and emerge relatively stable, while those without such advantages, if they survive, suffer life-altering consequences for generations to come. Through a gendered lens, the pandemic has been experienced differently by men and women. As Helen Lewis

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COVID-19 and Youth Sports: Psychological, Developmental, and Economic Impacts

Jimmy Sanderson and Katie Brown

, and families are grappling to remain financially stable. Parents also may no longer be able to provide opportunities for their children to participate in competitive travel sports. The loss of these opportunities is likely to bring some psychological struggles, as children are no longer able to

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From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown

Greg Greenhalgh and Chad Goebert

. Leagues will shift their schedules to ensure that particular games that are likely to draw the greatest TV audience happen at a time most conducive to attracting the greatest number of viewers. Many sport organizations have invested heavily to ensure their fan base can have stable Wi-Fi while attending