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Advocating for Gender Equity in Sport: An Analysis of the Canadian Women and Sport She’s Got It All Campaign

Maryam Marashi, Sabrina Malouka, Tahla den Houdyker, and Catherine M. Sabiston

stereotype threat may be strongest. Furthermore, lack of female athletic role models has been cited as a barrier to girl’s retention in sport ( Canadian Women & Sport, 2020 ). Future media and campaign efforts targeting girls’ and women’s sport participation should thus aim to display more youth athletes

Cover Women in Sport and Physical Activity Journal

In Women in Sport and Physical Activity Journal Volume 31 (2023): Issue 1 (Apr 2023)