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Advising in Kinesiology: Challenges and Opportunities

Derek T. Smith, Tannah Broman, Marcus Rucker, Cecile Sende, and Sarah Banner

were generated. Through presentations and focus-group-like discussion, we capitalized on the experience and expertise of the 26 attendees (all engaged in kinesiology advising). Here, we share and summarize our learning in three domains (Advising Models, Advising Challenges and Strategies in Broad

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Innovative Teaching and Learning Strategies in Kinesiology

Peter F. Bodary and M. Melissa Gross

via slides has been a mainstay for many faculty for decades. The time and effort needed to learn new pedagogical strategies and make changes to an established course may heavily outweigh the instructors’ expected benefits to student learning, leaving them without a compelling impetus for change. In

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Strategies for the Control of Balance During Locomotion

Hendrik Reimann, Tyler Fettrow, and John J. Jeka

balance during locomotion. For each of these different actions, or strategies, we briefly review the available evidence for humans actually utilizing them from the literature. We focus mainly on the medial-lateral direction of balance, because it is mechanically less stable in walking than the anterior

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A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time

Hailey A. Harris and Natasha T. Brison

. Previous research defined and conceptualized an athlete brand ( Arai et al., 2014 ) and suggested branding strategies can change over the course of an athlete’s career as they progress in their sport ( Hasaan et al., 2019 ). These strategies may be unique to the preferences of the athlete and according to

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Institutional Strategies to Enhance Graduate Student Success Through Mentoring

Jennifer J. Waldron

contemporary model will be explored. After describing each component, departmental and faculty-level strategies will be offered in order to best serve students ( Cassuto & Weisbuch, 2021 ). A case study is used to highlight these contrasting models. Because there is a dearth of literature about mentorship in

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A Survey of Current Exercise and Nutritional Strategies for Management of Dysmenorrhea

Katie R. Hirsch, Trisha A. VanDusseldorp, Hailey E. Karns, Katelynn T. Persaud, Kaitlyn T. Ramey, and Catherine Saenz

low quality, primarily due to small sample sizes, failure to report methodology, inconsistent findings, or only a single randomized controlled trial on a particular supplement. With such little research on nonpharmacological strategies for the management of dysmenorrhea and a wide variety of treatment

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Successful Physical Activity Maintainers: Strategies and Characteristics of Young African American Women

Chloe S. Jones, Cristina S. Barroso, Lindsey A. Miossi, Eugene C. Fitzhugh, and Lyndsey M. Hornbuckle

risk factors, including obesity, it is critical to explore sustainable methods for PA and exercise participation as a strategy for obesity prevention and mitigation of its related health disparities in young AA women. Given this information, adopting regular PA habits during early adulthood may be

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Using Sex Appeal as a Sport Promotion Strategy

Christine M. Brooks

Recently the International Beach Volleyball Federation (FIVB) implemented a uniform rule that many protesters felt was designed to use the female players as sex objects to attract an audience. In marketing terms, the FIVB implemented a sexual appeal strategy to market their sport. This is only one example of the use of sex and eroticism to promote a sport. There are many others including cheerleaders, fitness programming, bodybuilding, men’s professional soccer and Australian Rules football. Sex in advertising has been a long-debated subject and very little is known about its lasting effects. Sexual appeals play to the sexual survival motive that consists of three elements: sexual gender, sexual impulse and sexual inhibition. Whenever any of these elements appear in advertising, the general goal is to arouse desire for a product. In this paper I examine the strategic purpose for using sexual appeals, the manner in which they impact target audiences, and the potential consequences of this marketing approach. It is clear from the literature that sexual appeals draw attention to the sport using it. However, this attention occurs at the risk of target audiences perceiving the athlete as poor quality, as a negative symbol, or as something less that a true athlete. Sponsors must also worry about being associated with sports that use sex appeals because if the spectator is irritated then this irritation could transfer to the sponsor’s products.

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Situational Crisis Communication Theory and the National Football League: A Case Study of the NFL’s Response Strategies to Its Concussion Crisis

Sabrina Castonguay and Mark Lowes

 al., 2017 ). It follows that the protection of reputational assets is crucial for an organization’s well-being and should be a priority in crisis communication planning. Therefore, the overarching objective of the framework is to select the appropriate crisis response strategies for the crisis at hand to

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Work–Family Balance Among Coach-Fathers: A Qualitative Examination of Enrichment, Conflict, and Role Management Strategies

Jeffrey A. Graham and Marlene A. Dixon

, 2007 ; Dixon & Bruening, 2005 ). Women who are mothers in sport use a wide variety of coping strategies to manage the work–family interface. One of these strategies includes creating and managing a wide network of friends, family, and coworkers who can be called upon to help carry the load of