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Teaching Reflections and Insights From a 38-Year Sport Management Career

W. James (Jim) Weese

takes the time and interest to support another person’s personal and professional development. Graduate students and professors entering the field can significantly benefit from exceptional role models and mentors who model the way and take the time to share teaching strategies and provide valuable

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Effective Questioning Strategies for the Sport Management Classroom

Angela Lumpkin

questions to encourage students to think more deeply, develop higher level cognitive-thinking skills, and ask purposeful questions, which in combination will expand their understanding and engagement ( Depka, 2017 ). Svinicki and McKeachie ( 2014 ) advocated using questions as an accountability strategy to

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College Sport and Declining Stadium Attendance: Designing Adaptive Strategies

Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law, and Alexandra Speck

advisory board. The balance of the board includes athletic directors, community leaders, and other stakeholders. Commissioner Scott instructed the advisory board to conduct an in-depth examination of fans’ declining stadium attendance and to propose strategies to address the issue. By focusing on one Pac

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To Grow or Not to Grow: Strategy Development at PGC Basketball

Daniel Wigfield, Ryan Snelgrove, Luke R. Potwarka, Katie Misener, and Laura Wood

athletes attending his one-week camps. With the successful evolution of PGC Basketball in mind, Mano recalled a recent conversation he had with his co-owner, Nicole, regarding continued organizational growth. During the conversation, Nicole was adamant that the future strategy of PGC Basketball needed to

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A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time

Hailey A. Harris and Natasha T. Brison

. Previous research defined and conceptualized an athlete brand ( Arai et al., 2014 ) and suggested branding strategies can change over the course of an athlete’s career as they progress in their sport ( Hasaan et al., 2019 ). These strategies may be unique to the preferences of the athlete and according to

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California Streamin’: Developing an Integrated Social Media Strategy to Attract Fans to a New Streaming App

Lynley Ingerson, Michael L. Naraine, Nola Agha, and Daniel J. Pedroza

athletic departments, and leading the digital strategy for a couple West Coast professional sport franchises, Spinks has now donned this new role at NBC with a primary task of launching the organization’s new app, “My Teams”. Spinks and her team will need to meet urgently to discuss the development of

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Using Data Analytics to Create a Digital Strategy That Drives Engagement and Views on Social Media

David Pierce and Geoffre Sherman

“front office” is demanding. After spending time contemplating what he can do differently and shifting strategy to no avail, Dan decides to reach out to a consulting firm for assistance in boosting the organization’s engagement and views on social media, app, and website. Consultants Step In You work for

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A League to Call Their Own—Premier Rugby 7s: Developing a Digital Strategy to Engage New Fans

Brittany L. Jacobs, Brian Wendry, and Megan Nocivelli

last decade, and this made PR7s stand out from other emerging sport leagues. By installing equity as a key tenet of the league, Ms. Ortiz knew that this could be leveraged in marketing efforts and would also determine pieces of the overall digital strategy (see Appendix A ). Rugby 7s Having never

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Saving the Life of a National Sport Organization With Strategy and Governance

Milena M. Parent

Amanda Tsang looked across the conference table at Bill Fitzpatrick, the new Chair of the Board for Endurance Canada, the national sport organization (NSO) for the sport of endurance. “I’m taking a big gamble, here,” Bill said. “I don’t want to hire you as a crisis management or strategy consultant

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Situational Crisis Communication Theory and the National Football League: A Case Study of the NFL’s Response Strategies to Its Concussion Crisis

Sabrina Castonguay and Mark Lowes

 al., 2017 ). It follows that the protection of reputational assets is crucial for an organization’s well-being and should be a priority in crisis communication planning. Therefore, the overarching objective of the framework is to select the appropriate crisis response strategies for the crisis at hand to