This case focuses on the sponsorship sales aspect of the 2013 International Triathlon Union World Duathlon Championships in Ottawa, Ontario, Canada. The case outlines the process of acquiring the right to host the event and creating/implementing a sponsorship sales strategy for the event. The case provides background on the sport of duathlon and the city of Ottawa’s capacity to host an international sport event of this level. This case recognizes that securing sponsorship is a major challenge that many small sport organizations and sport events face. Strategies are presented to show how these sport organizations can actively promote their offerings to overcome this challenge. Intended for graduate and undergraduate students in sport management, event management, and marketing, information for this case was obtained from interviews with event staff, secondary research, and documentation provided by the event organizing committee. It will be necessary for students to use critical thinking to provide feedback to the organizing committee about how they can target and acquire sponsors for the 2013 International Triathlon Union World Duathlon Championships.
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Sponsorship Sales in Minor Sport: The Case of the 2013 International Triathlon Union World Duathlon Championships
Norm O’Reilly, Alana Gattinger, and Elisa Beselt
Eliminating Barriers to Youth Sport in Greenville, North Carolina
Emma O’Brien, Stacy M. Warner, and Melanie Sartore-Baldwin
This case study helps students better understand barriers to youth sport participation that low-income families face and then offer solutions to alleviate some barriers and create a more inclusive sport community. The case focuses on the struggle that many sport organizations face when trying to increase diversity and inclusiveness, regardless of socioeconomic status. Greenville Recreation and Parks Department Development Intern Sarah identifies issues with the department’s current financial assistance program and collects parents’ feedback detailing community needs that are not being met. This case provides an opportunity for students to (a) examine how sport organizations unintentionally create barriers for some community members and (b) find innovative ways to reduce barriers to youth sport participation and create more inclusive systems.
Adding a Collegiate Sport: Process, Revenue, and Title IX
Chadron Hazelbaker and Matthew Martin
– 6 Softball – 12 Ice Hockey 18 18 Lacrosse 12.6 12 Swimming and Diving 9.9 14 Water Polo 4.5 8 Triathlon 6.5 * http://www.scholarshipstats.com/ncaalimits.html DU currently fields six men’s teams: football (63), basketball (13), tennis (4.5), cross country (12.6), indoor track and field (12.6), and
You’re Hired! A Hiring Simulation for Sport Management Students That Incorporates the Hidden Profile Phenomenon
Jules Woolf and Jess C. Dixon
being advantageous for the job requirements. To illustrate, all three candidates had experience participating in sport (i.e., basketball, triathlon, and golf), and this information was used in similar fashion to support their candidacy. For example: [John’s golf] experience provides him with an
Aggregation as the Remedy for the Decline of Niche Sports Broadcasting: A Case Study of the European Championships
Henk Erik Meier, Jörg Hagenah, and Malte Jetzke
finally agreed to an aggregation of their sports; as a result, in 2018 the first edition of the European Championships were organized. EC 2018 combined the existing European Championships of athletics, aquatics, cycling, gymnastics, rowing, triathlon, and a new golf team championships. Athletics took
Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events
Michelle Hayes, Kevin Filo, Caroline Riot, and Andrea Geurin
. For example, the Triathlon Grand Final was the final event on the international triathlon calendar. Events primarily consisted of single-sport competitions, with the exception of the Asian Indoor Martial Arts Games, the Aquatic World Championships, and the New Zealand Winter Games. The events were
From Medals to Minutes: Time on Camera for Men and Women During the 2020 Tokyo Olympics on NBC Television
Zachary W. Arth, Mackenzie P. Pike, and James R. Angelini
0:00:45 0:01:01 0:00:00 0:01:46 Taekwondo 0:00:19 0:00:20 — 0:00:39 Tennis 0:02:47 0:00:31 0:00:00 0:03:18 Track and field 5:07:17 5:22:03 0:01:35 10:30:55 Trampoline 0:00:21 0:00:00 — 0:00:21 Triathlon 0:20:06 0:04:14 0:00:00 0:24:20 10.35 .001 Volleyball 0:02:17 0:20:06 — 0:22:23 14.18 <.001 Water
Human Capital Ecosystem Construction in an Emerging Rugby Market
Christopher M. McLeod and Calvin Nite
). Similarly, Phillips and Newland ( 2014 ) described how third-party event managers emerged as legitimate stakeholders in new triathlete sports systems. They found that third-party event managers adopted a commercial approach to developing the sport, which changed how triathlons were managed, delivered, and
Authenticity Negotiation: How Elite Athletes (Re)Present Themselves as Personal Brands
Nataliya Bredikhina, Thilo Kunkel, and Ravi Kudesia
this study. While sports media often focus on top celebrity athletes, many athletes across the world compete at lower professional levels (e.g., minor leagues) or in nonmainstream sports (e.g., triathlon, karate, curling), labeled as “niche” for targeting narrower consumer segments ( Greenhalgh et
Sport Management Digest
geared toward individual consumption (e.g., running, cycling, and triathlons) have grown significantly over the past decade, leading to a great level of competition within the marketplace. As the popularity of these events continues to increase, researchers focus on the various aspects participants
