This case focuses on the sponsorship sales aspect of the 2013 International Triathlon Union World Duathlon Championships in Ottawa, Ontario, Canada. The case outlines the process of acquiring the right to host the event and creating/implementing a sponsorship sales strategy for the event. The case provides background on the sport of duathlon and the city of Ottawa’s capacity to host an international sport event of this level. This case recognizes that securing sponsorship is a major challenge that many small sport organizations and sport events face. Strategies are presented to show how these sport organizations can actively promote their offerings to overcome this challenge. Intended for graduate and undergraduate students in sport management, event management, and marketing, information for this case was obtained from interviews with event staff, secondary research, and documentation provided by the event organizing committee. It will be necessary for students to use critical thinking to provide feedback to the organizing committee about how they can target and acquire sponsors for the 2013 International Triathlon Union World Duathlon Championships.
Search Results
Sponsorship Sales in Minor Sport: The Case of the 2013 International Triathlon Union World Duathlon Championships
Norm O’Reilly, Alana Gattinger, and Elisa Beselt
Saving the Life of a National Sport Organization With Strategy and Governance
Milena M. Parent
to get Endurance Canada back on track. One more email to Elliott directed her to look at Nordiq Canada, Rugby Canada, and Triathlon Canada. For good measure, she also studied Endurance Canada’s top international competitors. After several long days studying all this information, Amanda finally knew
