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Greg Joachim, Nico Schulenkorf, Katie Schlenker, Stephen Frawley, and Adam Cohen

roots the phrase in the field of design, it has most recently been co-opted by nondesign fields including management ( Brown, 2008 , 2009 ; Dunne & Martin, 2006 ; Martin, 2009 ). In nondesign fields, use of the concept typically refers to a means of pursuing user-centered design by adopting some of