directly and indirectly ( Shinn, 1997 ). There are no uninspired learners, only uninspiring teachers. Educators have a vital role to play and must adhere to the principle of value orientation to further accentuate its educational and societal impact. Value-centric teaching encompasses empirical, ethical
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Value-Centric Education: A Transcending Approach
Mark R. Lyberger
The Effects of Message Appeal on Consumer Attitude Toward Sporting Events
Wonseok Jang, Yong Jae Ko, and Svetlana Stepchenkova
Advertisers put considerable effort into developing messages that appeal to a persuadable target group. Based on the characteristics of these audiences, as well as a number of situational factors, advertising messages can be described as primarily informational or emotional. The purpose of this study was to test how the value orientation of a sports-related event and situational involvement moderate consumers’ information processing and attitudes toward the event advertisement. Consistent with dual-process theory, the results indicate that, when dealing with information about a utilitarian sports career-fair event, consumers rely on either effortful or effortless processing depending on their level of situational involvement. However, consumers use both effortful and effortless processing for a hedonic sporting event. This study extends the dual-process theory and planning models by suggesting that a traditional, theory-based dichotomous dual-process model should give way to a co-occurrence model for hedonic sporting events in high-involvement situations.
The Ultimatum Game in the College Football Rivalry Context
Brian M. Mills, Scott Tainsky, B. Christine Green, and Becca Leopkey
not know P’s identity. This would provide context with respect to the possibility of downward bias due to anticipatory behavior. Last, our simple application provides a basis for more complex investigation related to social value orientation and the effects of recent victory (defeat) on the
“Doing What’s Best for Me”: A Cultural Values Comparison of Social Media Responses to Kyrie Irving’s COVID-19 Vaccination Status
Sitong Guo, Andrew C. Billings, Joshua R. Jackson, and Suyu Chou
.C. ( 2016 ). A comparative analysis of cultural value orientations for understanding sport fan motivations . International Journal of Sports Marketing and Sponsorship, 17 ( 3 ), 260 – 276 . 10.1108/IJSMS-08-2016-016 Hofstede , G. ( 1980 ). Culture’s consequences: International differences in work
The Donors Supporting Charity Sport Event Participants: An Exploration of the Factors Driving Donations
Kevin Filo, David Fechner, and Yuhei Inoue
, P.A. , Bekkers , R. , Schuyt , T.N. , & Van Vugt , M. ( 2007 ). From games to giving: Social value orientation predicts donations to noble causes . Basic and Applied Social Psychology, 29 ( 4 ), 375 – 384 . doi:10.1080/01973530701665223 10.1080/01973530701665223 Wojnar , D
Solving the Athleisure Myth: A Means-End Chain Analysis of Female Activewear Consumption
Xiaochen Zhou, Daniel C. Funk, Lu Lu, and Thilo Kunkel
difference between male and female consumers in terms of their cognitive styles, value orientations, and behaviors are documented in the literature. When exposed to marketing messages, females are more likely to process peripheral product information that needs to be inferred, whereas males tend to rely on
