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The Donors Supporting Charity Sport Event Participants: An Exploration of the Factors Driving Donations
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Solving the Athleisure Myth: A Means-End Chain Analysis of Female Activewear Consumption
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difference between male and female consumers in terms of their cognitive styles, value orientations, and behaviors are documented in the literature. When exposed to marketing messages, females are more likely to process peripheral product information that needs to be inferred, whereas males tend to rely on
