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Stirling Sharpe, Charles Mountifield, and Kevin Filo

media content has been driven by altruism, with little to no focus on the commercial aspects of sport. Of course, one could argue that there is likely to be a positive brand association derived from the altruistic posts highlighted above that can translate to longer-term commercial benefits. The

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Pamela Wicker and Paul Downward

add to well-being ( Wilson, 2012 ). Well-being effects can also occur from the development of new contacts and the development or rebuilding of employment skills ( Meier & Stutzer, 2008 ). Exercising altruism has been identified as another possible mechanism ( Becchetti et al., 2008 ; Binder

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Catherine Palmer, Kevin Filo, and Nicholas Hookway

in conditions of globalization, individualization, and neoliberalism ( Barman, 2017 ; Rogers, 2015 ). This has included the rise of mega-philanthropy, philanthrocapitalism, and effective altruism alongside changes such as the rise of episodic volunteering, collective forms of giving such as

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Steven M. Ortiz

findings, we can see how identifying the type of work a wife relies on in her delivery of care work helps our understanding of how she is able to provide it to her husband even when he resists. Care Work in the Sport Marriage Those who engage in care work do so because they feel some affection, altruism

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Alan Klein

Indian reservation). Her altruism and social consciousness were exemplary, but grew so much larger when fused with her athletic accomplishments. Story Two: Jess Keeps Heart on Pine Ridge At 6 feet 4 inches, Heart looks like a quintessential baller. Lean and long, he was the best player to come out of

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Travis R. Bell and Victor D. Kidd

barrier in 1947. Even after that penultimate moment, the sport remained a site of racial tension for decades ( Swanson, 2014 ). DeLorme and Singer ( 2010 ) outlined that integration of baseball was focused on forecasting civil rights and the opportunity for growth in new markets more than altruism toward

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Pamela C. Laucella

Arthur Ashe made history as the first Black man to win a Grand Slam title in professional tennis. More important than Ashe’s 33 singles titles, however, was his commitment to education and social justice. As only the second prominent professional athlete to publicly admit having HIV (after professional basketball player “Magic” Johnson), Ashe’s indefatigable strength of spirit endured despite the forced disclosure. This research investigates how newspaper journalists portrayed Ashe, USA Today, and AIDS. The sample of 76 articles came from newspapers from 6 major markets nationwide and 1 regional market. The study reveals the complexities of ethical decision making for journalists in their coverage of privacy and health issues. Although there was ambivalence in journalists’ coverage of USA Today and its pursuit of Ashe, journalists collectively praised his character and commitment to humanity. Journalists framed Ashe as a victim, pioneer, role model, and hero by stressing his altruism, activism, and spirit.

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Hal A. Lawson and R. Scott Kretchmar

Debates-as-battles have characterized the histories of physical education and kinesiology. This colorful part of the field’s history was characterized by leaders’ narrow, rigid views, and it paved the way for divisiveness, excessive specialization, and fragmentation. Today’s challenge is to seek common purpose via stewardship-oriented dialogue, and it requires a return to first order questions regarding purposes, ethics, values, moral imperatives, and social responsibilities. These questions are especially timely insofar as kinesiology risks running on a kind of automatic pilot, seemingly driven by faculty self-interests and buffered from consequential changes in university environments and societal contexts. A revisionist history of kinesiology’s origins and development suggests that it can be refashioned as a helping discipline, one that combines rigor, relevance, and altruism. It gives rise to generative questions regarding what a 21st century discipline prioritizes and does, and it opens opportunity pathways for crossing boundaries and bridging divides. Three sets of conclusions illuminate unrealized possibilities for a vibrant, holistic kinesiology—a renewed discipline that is fit for purpose in 21st century contexts.

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Kevin Filo, David Fechner, and Yuhei Inoue

 al., 2010 ). Nonetheless, tax incentives may be more impactful among CSE donors, as this may represent one of the few tangible benefits that donors can receive in this context. Fourth, altruism reflects donations as a means to achieve outcomes and positive impact for the charitable organization ( Bekkers

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Susan P. Mullane

understanding of how morality and moral behavior are related. Chapter 4, “Becoming an Ethical Sport Manager,” covers teleological and deontological theories of ethics and provides a comprehensive explanation of specific theories under each category, for example, egoism, altruism, utilitarianism, and virtue