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Andrew C. Billings, Paul J. MacArthur, Simon Licen, and Dan Wu

Media renderings of the Olympics continue to offer opportunities for hypernationalism. This study analyzes the same basketball game (U.S. vs. China in men’s basketball at the 2008 Summer Olympics) through the lens of 4 different telecasts in the United States, China, Slovenia, and Canada. Results illuminate us/them and collectivist/individualist dichotomies, differing themes of redemption and expectation, and stark contrasts in network style and content in game coverage. Ramifications for theory, fans, and network gatekeepers are postulated.

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Ramon Spaaij and Nico Schulenkorf

Recent research has examined how sports events and sport-for-development projects can create, sustain, and maximize positive social impacts for local communities. This article takes this debate forward by arguing that the cultivation of safe space is a key ingredient of sport-for-development management and community event leverage. Safe space is conceptualized as a multidimensional process that involves physical, psychological/affective, sociocultural, political, and experimental dimensions. Drawing on empirical findings from Sri Lanka, Israel, and Brazil, the article shows how these dimensions of safe space operate and interact in practice, and identifies practical strategies that sport managers, policymakers, and practitioners can use to cultivate safe spaces in and through sports projects and events.

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Hans C. Schmidt

). One especially relevant perspective is that of cultivation theory. Cultivation Theory The premise of cultivation theory, as developed by Gerbner ( 1969 ; Gerbner & Gross, 1976 ), is that much of the way that people understand the world comes not from personal experience but from exposure to media

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Jerred Junqi Wang

government, the facilitation of bicycle export to overseas markets, and the cultivation of a culture of sacrifice. At the same time, as Turpin points out, the positive impact of World War I on the bicycle industry was more like a bandage than a panacea. In Chapter 3, Turpin examines the responses of the

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Amy Baker, Mary A. Hums, Yoseph Mamo, and Damon P.S. Andrew

four phases: initiation, cultivation, separation, and redefinition ( Chao, 1997 ). Furthermore, certain environmental factors (e.g., opportunities for mentoring, organizational climate) or barriers (e.g., access to mentors, fear of initiating a relationship) may inhibit or facilitate the process

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Samuel M. Clevenger, Oliver Rick, and Jacob Bustad

US society is not natural, nor even guaranteed. Rather, sports position of prominence requires continuous cultivation by a complex and collusive network of commercially driven parties.” Sporting and commercial media organizations operate within that complex, collusive network, and their public

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Ellen J. Staurowsky

2011—Gonzaga and George Mason—are used as examples. Establishing that the opportunities for Butler men’s basketball to take hold of the national imagination for a time in 2010 and 2011 would not have happened without the cultivation of men’s basketball as an asset long before is developed in Chapters 2

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Jeffrey W. Kassing

-field success of the team, built in large part on the cultivation of home-grown talent through the club’s famed La Masia youth academy ( Lowe, 2014 ). The academy has produced a steady stream of first-team players and a golden generation of stars, reaching an important milestone in November 2012 when the side

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Gregory A. Cranmer and Sara LaBelle

’ off-the-field well-being ( Cranmer & Brann, 2015 ), and the cultivation of high-quality social exchanges that enable athletes to voice concerns about their experiences ( Cranmer & Buckner, 2017 ). The second aspect of the DD-MM that was supported was the relationship between perceived stigma and

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Zachary W. Arth, Darrin J. Griffin, and Andrew C. Billings

.), Cultivation analysis: New directions in media effects research (pp.  35 – 50 ). Newbury Park, CA : Sage . Johnson , H. ( 2014 , July 14 ). A different measure of diversity in pro sports . Retrieved from Karp