rebroadcasts and on-demand viewing more than doubled this reach by early May ( NBA, 2020 ). Examples of rebroadcasted content with new content In terms of the second type of mixed content (i.e., live and recorded content merged together into a new broadcast offering), the most prominent example was the CBS
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Michael M. Goldman and David P. Hedlund
Mu He and Weiting Tao
’ game was “suspended” from broadcasting. After Morey went to the 76ers, the 76ers’ game was “banned,” and the Rockets’ game was rebroadcast live again. In addition, Tencent alone spent $1.5 billion on broadcasting rights from the 2021 to 2025 NBA seasons, which did not take the expense of Migu Video
