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Nicholas M. Watanabe, Stephen Shapiro, and Joris Drayer

predictive qualities. The articles are diverse, including studies on the impact of unexpected outcomes on online reviews, athlete misconduct and sponsor stock prices, consumer demand as it relates to tanking, season ticket holder (STH) attendance, and hotels on gameday, and methodological investigations

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Alexander L. Curry and Tiara Good

needed to be addressed, including how to get refunds for games that were not going to be played: “Any season ticket holders successfully get a refund for this season?” (Brewers, April 29) and “Does anyone know what is going to happen with tickets for games that had been cancelled?” (Athletics, April 16

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Samuel López-Carril and Christos Anagnostopoulos

, calling all disabled people and over 75-year-old season-ticket holders to check that they were in good health and inquire about whether they needed any psychological or other support. This action also included having club employees voluntarily visit these people to provide food or medical supplies. The

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Yuhei Inoue, Mikihiro Sato, and Kevin Filo

importance of social and cultural aspects . International Journal of Event and Festival Management, 8 ( 2 ), 136 – 150 . doi:10.1108/IJEFM-05-2016-0031 10.1108/IJEFM-05-2016-0031 McDonald , H. ( 2010 ). The factors influencing churn rates among season ticket holders: An empirical analysis . Journal

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Earl Smith and Angela J. Hattery

the next generation of season ticket holders: young White men, consumers of hip-hop, sports, and budding capitalists. In their own rights, these consumers will 1 day grow up to watch the NBA and the NFL, but not stand with the issues that Colin Kaepernick protests. They will be content, rather, to