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Roxane Coche and Benjamin J. Lynn

broadcast industry, especially the sports production field, quickly and for good. Live Sports Productions Live events are central to television production. Live sporting events, in particular, reliably draw big audiences. Television production techniques for these events have evolved and been refined for

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Christiana Schallhorn and Jessica Kunert

During the COVID-19 pandemic, TV broadcasters and clubs were challenged to provide alternative formats and content for fans of Germany’s favorite sport, football [soccer]. Thus, they emulated matchdays and created a Bundesliga feeling in new ways. The authors focus on this alternative creative sports coverage during the Coronavirus crisis and consider the effect on the audience. TV broadcasters, for instance, recreated Bundesliga matchdays through broadcasting historical matches, sticking with the original fixtures from before the crisis, while offering renewed commentary. Clubs conducted the Bundesliga Home Challenge, that is, FIFA20 videogame matches with their professional and eSport players, covering these matches on Twitter and their website. The authors argue that these efforts of keeping up the beloved structure of daily sports events satisfy social and entertaining belongings that are normally continually recreated through watching and talking about live sports events. Moreover, they discuss the possible sustainability of these innovative ways of sport communication.

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Branden Buehler

without live sporting events. While it is certainly true that the pandemic represents an unprecedented situation, networks have long faced the challenge of finding programming to accompany their live sports holdings. With that in mind, this article briefly historicizes several key moments in the

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James Bingaman

wider audience. Indifferent to the time difference, American sports fans took to Twitter to voice their infatuation with Australian football. For some, the sheer presence of live sports was enough to sustain their insatiable appetite. For others, this was their first time experiencing this new form of

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Chris Hanna

all of our platforms over the course of a given week—particularly in this busy time of the sports season. That immediately shifted the contingency planning to a much faster overdrive, and we had to plan for the most extreme scenarios, including what if there are no live sports at all from an events

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Brody J. Ruihley and Jacob Chamberlin

the sport spectator environment, and many were preparing for a potential suspension of live sports. Every organization planned and reacted differently as the news of the virus seemingly changed by the hour. Nando Di Fino, managing editor for fantasy sports at The Athletic, admits to being “super

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Michael M. Goldman and David P. Hedlund

announced a change to the originally scheduled broadcast in June 2020, which would have coincided with the NBA Finals: As society navigates this time without live sports, viewers are still looking to the sports world to escape and enjoy a collective experience … we hope it can serve as a unifying

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Kevin Hull and Miles Romney

live sports programming in their archive that they can show should events be canceled. For example, ESPN presented 83,340 hr of live studio and event programming in 2019 alone that could be aired again at a later date, if necessary ( ESPN Press Room, 2020 ). In addition, ESPN creates its own original

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Ted M. Butryn, Matthew A. Masucci, and jay a. johnson

” ( Raimondi, 2020 , para. 2–3). Further it was revealed that the liability waiver included the “assumption of risk” and holds the UFC harmless if fighters (or media representatives) test positive for the coronavirus. With no live sports to cover, the UFC was seemingly able to force otherwise responsible