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Sarah Zipp, Tavis Smith and Simon Darnell

based on contextual factors. It is important to note that the conversion factors presented here are examples to consider, not exhaustive lists. In providing these elements, we acknowledge a risk of missing other important aspects or overemphasizing normalized life experiences. However, we feel that the

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Madeleine Pape and Fiona McLachlan

depend on the (under) paid and unpaid labor of women. As an ideology, however, it is highly effective in normalizing women’s underrepresentation and undervaluing in the public sphere. As an analytical tool, it helps to explain why women’s work is often precarious and underpaid and why leadership remains

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Samuel M. Clevenger, Oliver Rick and Jacob Bustad

historical moment witnessing the consequences of human-led environmental destruction, the recent media coverage has too often normalized the logic of uber-sport through a discourse of anthropocentrism : framing the suspension of traditional sporting events as a sudden “crisis” caused by an unforeseen force

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R. Dale Sheptak Jr. and Brian E. Menaker

technological advances, the quest for efficiency and flexibility has reshaped the landscape of work in the 21st century and moved models of employment away from the normalized full-time, regular, and defined work week that became the foundation of the Fordist era and replaced it with part-time, flexible

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Christiana Schallhorn and Jessica Kunert

, Sky , and tabloid newspaper BILD , and also on www.esports.com and several Twitch channels, the latter two being popular websites for e-gaming and streaming. Thus, the Bundesliga Home Challenge can be regarded as innovative insofar that it normalized the presence of eSports players almost in passing

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Brian P. McCullough, Madeleine Orr and Timothy Kellison

sport managers that instituting environmental initiatives would be economically viable or is morally imperative, legislative intervention would provide a clear path to normalizing sustainability in sport” ( Kellison & McCullough, 2018 , p. 453). One such form of legislation, state environmental policy