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An Auto-netnographic Approach to Understanding Alternate Gaming Accounts: How Smurfing Impacts the Prosumer Experience in Counter-Strike:Global Offensive

Brian McCauley

( Cranmer et al., 2021 ). Prosumption, the interrelated process of production and consumption, is increasing through technological advancements driving ever-increasing forms and behaviors ( Ritzer, 2014 ). Prosumer behaviors are particularly driven by the new digital affordances and platforms within the