Search Results

You are looking at 1 - 1 of 1 items for :

  • "qualitative" x
  • Case Studies in Sport Management x
  • Refine by Access: Content accessible to me x
Clear All
Open access

Encouraging the Use of Innovative Practices in Sport Management

Ryan Snelgrove and Laura Wood

sales to the University of Minnesota’s men’s hockey games is presented in Warren’s case study. Students are placed into the role of a sales and marketing consultant who is challenged with the task of analyzing quantitative and qualitative data to develop consumer focused solutions using a design